Joseph Pigato

Joseph Pigato

Chief Marketing Officer of Sparked

Joseph Pigato is the Managing Director of Sparked, which helps companies retain their customers through sophisticated predictive analytics and engagement tools.

Never Stop Wooing Your Customers and They Will Never Leave You
Customer Retention

Never Stop Wooing Your Customers and They Will Never Leave You

The best way to succeed as a brand is for your customers to think of your company as people who are taking care of them.
How 9 Successful Companies Keep Their Customers
Customer Retention

How 9 Successful Companies Keep Their Customers

From making customer retention a key performance indicator to testing methodically, these entrepreneurs explain their staying power.
4 Ways for Entrepreneurs to Inspire Confidence Even When Talking About Failure
Success Strategies

4 Ways for Entrepreneurs to Inspire Confidence Even When Talking About Failure

Subtle shifts in emphasis and focus can have a big effect on how you are perceived by the people you need to listen to you.
It Pays to Become a Jet-Setting Global Entrepreneur Sooner Rather Than Later
Global Entrepreneurship

It Pays to Become a Jet-Setting Global Entrepreneur Sooner Rather Than Later

America is a vast market but just the number of English speakers in foreign countries doubles your potential customers.
4 Steps to Knowing What Your Customers Want Better Than They Do
Big Data

4 Steps to Knowing What Your Customers Want Better Than They Do

Analyzing customer data is just more proof of what we've always known. Actions really do speak louder than words