Managing Director of Sparked
Joseph Pigato is the Managing Director of Sparked
, which helps companies retain their customers through sophisticated predictive analytics and engagement tools.
From making customer retention a key performance indicator to testing methodically, these entrepreneurs explain their staying power.
Subtle shifts in emphasis and focus can have a big effect on how you are perceived by the people you need to listen to you.
America is a vast market but just the number of English speakers in foreign countries doubles your potential customers.
Analyzing customer data is just more proof of what we've always known. Actions really do speak louder than words