Chief Marketing Officer of Sparked
Joseph Pigato is the Managing Director of Sparked, which helps companies retain their customers through sophisticated predictive analytics and engagement tools.
The best way to succeed as a brand is for your customers to think of your company as people who are taking care of them.
From making customer retention a key performance indicator to testing methodically, these entrepreneurs explain their staying power.
Subtle shifts in emphasis and focus can have a big effect on how you are perceived by the people you need to listen to you.
America is a vast market but just the number of English speakers in foreign countries doubles your potential customers.
Analyzing customer data is just more proof of what we've always known. Actions really do speak louder than words