Judy Shapiro is CEO and founder of engageSimply, a marketing-engagement venture based in New York City, and is chief brand advisor at CloudLinux. She has held senior marketing positions at AT&T, Bell Labs, Computer Associates, Comodo, Lucent Technologies and NWAyer. Her blog, TrenchWars, provides insights on how to create business value on the Internet.
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Starting a Business
A woman entrepreneur shares her unconventional launch experience, not fitting the typical tech-entrepreneur mold, as a marketer not a programmer.