CEO of LeadMD
is the CEO and chief marketing evangelist of
. He founded the company in 2009 with the vision of transforming traditional grassroots marketing efforts through the use of cloud-based marketing solutions.
Here are a few ways to shift your thinking away from the dollars-generated-per-webinar mindset and toward a focus on how your content powers your entire sales and marketing engine.
Learn when to partner -- and when to walk away.
Choose a platform that serves the needs of every department.
It's time to give up on the dream of shortcuts. By setting up your system correctly from the start, you can create better conversations with buyers and learn how your potential clients behave.
Using software to develop leads can be effective, but keep four things in mind when forming a strategy.
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© 2016 Entrepreneur Media, Inc.