President of Influence & Co.
Kelsey Meyer is the president of
Influence & Co.,
a content-marketing firm specializing in helping companies showcase their expertise through thought leadership. Influence & Co.’s clients range from venture-backed startups to Fortune 500 brands
Without a visible road map, you're guaranteed to overlook crucial steps and miss out on potential opportunities for ROI.
When you're in a bind to create a high-quality blog post that generates brand awareness, educates your potential audience and draws in qualified leads, follow these tips.
When a personal emergency strikes, make sure you prepare your team to manage without you there.
Many entrepreneurs make the mistake of pushing out short campaigns rather than sticking to a consistent strategy year-round.
Budding startups often look to PR to get the instant exposure and traction they need to succeed. But the truth is that traditional PR alone is rarely the golden ticket.
Whether you're running a company of five or 500, changing pace with a retreat will re-energize your team, encourage cross-departmental collaboration and strengthen internal bonds.
Although the sales team might have an independent agenda, making a few intentional changes can help you integrate it into the company and eliminate costly consequences.
Whether you're the CEO of a venture-backed startup writing a letter to investors about the current state of business or crafting the perfect job description to hire your first employee, your ability to communicate through the written word matters.
A leader's personality can have a huge impact on company culture. Make sure your leadership style isn't contributing to a negative work environment.
Founders often confuse culture with perks. It shouldn't be about free lunches or happy hours but rather the direct result of the values a company holds.
Reading various publications, books and information on the web can help a manager better understand
There has a lot written about managing teams but perhaps entrepreneurs need to just focus on a simple assessment.
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© 2015 Entrepreneur Media, Inc.