Kelsey Meyer

Kelsey Meyer

President of Influence & Co.
Kelsey Meyer is the president of Influence & Co., a content-marketing firm specializing in helping companies showcase their expertise through thought leadership. Influence & Co.’s clients range from venture-backed startups to Fortune 500 brands
6 Tools For Entrepreneurs Who Need to Get More Done
Productivity Tools

6 Tools For Entrepreneurs Who Need to Get More Done

Entrepreneurs are busy people. Tackle your never-ending to-do list with these six productivity tools.
Use Your Marketing Data to Fuel Your Ascent to Thought Leadership
Thought Leadership

Use Your Marketing Data to Fuel Your Ascent to Thought Leadership

Establish your industry expertise by distilling into writing your understanding of the data you're routinely collecting anyway and sharing it publicly.
Is Your Content Worth the Download?
Content Strategy

Is Your Content Worth the Download?

Here are the three qualities your 'gated' content should share, in exchange for your readers' valuable, personal information.
Let These 5 Trends Guide Your 2016 Content-Marketing Resolutions
Content Marketing

Let These 5 Trends Guide Your 2016 Content-Marketing Resolutions

Rewards for high-quality content, ad blockers and content writing teams are some things to look for in the coming year.
The Sales Secrets to Using Content Effectively at Each Stage of the Funnel
Content Strategy

The Sales Secrets to Using Content Effectively at Each Stage of the Funnel

Remember that your content can achieve multiple goals. It just can't achieve them all at once.
5 Reasons Why Tech Is the Midas Touch of Content Marketing
Content Marketing

5 Reasons Why Tech Is the Midas Touch of Content Marketing

Technology's influence spans companies and industries -- and it continues to change and revolutionize everything it touches, including content marketing.
How to Develop a Plan of Attack for Your Content-Marketing Strategy
Content Marketing

How to Develop a Plan of Attack for Your Content-Marketing Strategy

Without a visible road map, you're guaranteed to overlook crucial steps and miss out on potential opportunities for ROI.
4 Ways to Streamline High-Quality Content Creation
Content Strategy

4 Ways to Streamline High-Quality Content Creation

When you're in a bind to create a high-quality blog post that generates brand awareness, educates your potential audience and draws in qualified leads, follow these tips.
How to Survive Every Entrepreneur's Worst Nightmare
Control What You Can

How to Survive Every Entrepreneur's Worst Nightmare

When a personal emergency strikes, make sure you prepare your team to manage without you there.
Why Adopting a 'Campaign' Mentality Can Poison Your Marketing Efforts
Marketing Strategies

Why Adopting a 'Campaign' Mentality Can Poison Your Marketing Efforts

Many entrepreneurs make the mistake of pushing out short campaigns rather than sticking to a consistent strategy year-round.
Why You Should Rethink Using a PR Firm
Control What You Can

Why You Should Rethink Using a PR Firm

Budding startups often look to PR to get the instant exposure and traction they need to succeed. But the truth is that traditional PR alone is rarely the golden ticket.
4 Unexpected Benefits of a Company Retreat
Team-Building

4 Unexpected Benefits of a Company Retreat

Whether you're running a company of five or 500, changing pace with a retreat will re-energize your team, encourage cross-departmental collaboration and strengthen internal bonds.
Why You Need to Stop Putting Your Sales Team on an Island
Small Business - Big Impact

Why You Need to Stop Putting Your Sales Team on an Island

Although the sales team might have an independent agenda, making a few intentional changes can help you integrate it into the company and eliminate costly consequences.
6 Ways to Become an Outstanding Writer
Writing

6 Ways to Become an Outstanding Writer

Whether you're the CEO of a venture-backed startup writing a letter to investors about the current state of business or crafting the perfect job description to hire your first employee, your ability to communicate through the written word matters.
How Crabby Bosses Ruin Company Culture
Control What You Can

How Crabby Bosses Ruin Company Culture

A leader's personality can have a huge impact on company culture. Make sure your leadership style isn't contributing to a negative work environment.