Kevin Bobowski

Kevin Bobowski

Vice President of Marketing for Lytics

Kevin Bobowski is vice president of marketing for marketing for Portland, Ore.-based Lytics, a software firm that helps companies bring order to their marketing data and deliver more personalized messages to customers. Previously he served as vice president of marketing at Offerpop and ExactTarget. 

Perform Powerful Personalized Marketing in 4 Easy Steps
Marketing Strategies

Perform Powerful Personalized Marketing in 4 Easy Steps

First tackle the low-hanging fruit and then build up to more ambitious campaigns.
The Four Ms of Social Media That All Marketers Should Master
Social Media Marketing

The Four Ms of Social Media That All Marketers Should Master

Amid all the complexities of software, tools and tracking, some basic principles dominate.
The Video Revolution Will Not Be Televised
Television

The Video Revolution Will Not Be Televised

Viewing habits and advertising trends are poised for a dramatic and sweeping change.
Is Your Company Marketing Like a Taxicab Business in the Age of Uber?
Advertising

Is Your Company Marketing Like a Taxicab Business in the Age of Uber?

The sharing economy is starting to dramatically upend how creative work fashioned for advertising is sourced.
4 Tactics for Surviving Facebook's Algorithm Changes (Infographic)
Social Media Marketing

4 Tactics for Surviving Facebook's Algorithm Changes (Infographic)

Develop the strategy the company should have had from the start: a results-driven effort across many social-media platforms, connected to other marketing campaigns.
5 Ways to Harness Hashtags to Drive Business Value
Social Media Marketing

5 Ways to Harness Hashtags to Drive Business Value

Give social media a second life that's tied in to your company's marketing message or campaign.