Kevin Bobowski

Kevin Bobowski

Kevin Bobowski is vice president of marketing at Offerpop. The company creates a global social-marketing campaign platform that helps audiences connect with companies' brands.

3 Recent Stories

Is Your Company Marketing Like a Taxicab Business in the Age of Uber?
Marketing

Is Your Company Marketing Like a Taxicab Business in the Age of Uber?

The sharing economy is starting to dramatically upend how creative work fashioned for advertising is sourced.
4 Tactics for Surviving Facebook's Algorithm Changes (Infographic)
Social Media

4 Tactics for Surviving Facebook's Algorithm Changes (Infographic)

Develop the strategy the company should have had from the start: a results-driven effort across many social-media platforms, connected to other marketing campaigns.
5 Ways to Harness Hashtags to Drive Business Value
Marketing

5 Ways to Harness Hashtags to Drive Business Value

Give social media a second life that's tied in to your company's marketing message or campaign.

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