Kevin Bobowski is vice president of marketing at Offerpop. The company creates a global social-marketing campaign platform that helps audiences connect with companies' brands.
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The sharing economy is starting to dramatically upend how creative work fashioned for advertising is sourced.
Develop the strategy the company should have had from the start: a results-driven effort across many social-media platforms, connected to other marketing campaigns.
Give social media a second life that's tied in to your company's marketing message or campaign.