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Licensed toys from Disney and Pixar are a bright spot in the overall toy category, which saw a 1-percent sales decline in 2013.
By the end of the year, $1.5 trillion worth of in-store sales could be influenced by mobile devices.
The struggling department store announced it is closing 33 underperforming locations as it looks to cut costs.
The world's largest retailer will be opening its doors two hours earlier than last year and will also offer a limited number of Black Friday deals on Thanksgiving morning.