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Lambeth Hochwald

Lambeth Hochwald

RSS

Lambeth Hochwald is a freelance journalist and a contributing editor at Scholastic Parent & Child magazine. A lifestyles writer who also reports stories for Coastal Living, HGTV magazine, O The Oprah Magazine, Real Simple and Redbook, Lambeth started her career covering the magazine business at Folio: and is an adjunct professor at NYU's Arthur L. Carter Journalism Institute.

30 Recent Stories

Tired of Coffee? Try This Spray-On Caffeine Instead

Tired of Coffee? Try This Spray-On Caffeine Instead

The inventors claim that topically applied caffeine offers a consistent level of energy without the jolting buzz-then-crash that comes with drinking caffeinated drinks.
January 16, 2014 in News and Trends
Promoting Your Business Through Personal Posts

Promoting Your Business Through Personal Posts

Branding guru Jason Seiden pushes for social media with a work-life blend.
November 16, 2013 in Social Media
How 3 Companies Use Storytelling as Advertising

How 3 Companies Use Storytelling as Advertising

Three companies demonstrate how they use storytelling to get their message across.
November 7, 2013 in Advertising

How Unconventional Majors Can Help You Thrive in Entrepreneurship

For aspiring young entrepreneurs, studying something as seemingly unrelated to business as fine art or anthropology might end up teaching you way more than you realize.
August 28, 2013 in Starting a Business

How to Launch an Ethical Brand After the Rana Plaza Tragedy

The Bangladesh garment-factory collapse has only increased consumers' interest in shopping ethically. See how retailers -- large and small -- are responding.
July 19, 2013 in Business Management

How to Stay Focused When the Summer Heat Saps Your Stamina and Your Startup

The summer is notoriously slow for certain businesses -- people are on vacation, summer hours kick in, sales slow down. Here’s how to keep your vision laser focused on your startup.
July 3, 2013 in Grow Your Business
8 Things Startup Founders Should Know Before Writing a Book

8 Things Startup Founders Should Know Before Writing a Book

If you've long dreamed of writing a book that tells the story of your business -- or highlights your expertise -- here's a post for you.
May 8, 2013 in Marketing Basics
5 Big Brand's Mistakes Solved

5 Big Brand's Mistakes Solved

How five companies messed up -- and what they should have done.
April 29, 2013 in Branding
How Creative Thinking Can Nab a Coveted Celeb Endorsement

How Creative Thinking Can Nab a Coveted Celeb Endorsement

Targeted marketing and persistence make for a powerful combo on the endorsement front.
December 21, 2012 in Branding
5 Ways to Promote Your 'Made in America' Brand

5 Ways to Promote Your 'Made in America' Brand

Apple will start making some Macs in America in 2013, the latest in a wave of companies stepping up support of the red, white, and blue. Here's how to make the most of manufacturing in the U.S.A.
December 7, 2012 in Branding
Tech-Savvy and Fashion-Forward: A Look at Today's Stylish Startups

Tech-Savvy and Fashion-Forward: A Look at Today's Stylish Startups

Making it big in the fashion world has always been a tall task. Here's a look at how three startups are using technology to find an 'in' with customers and brands.
October 25, 2012 in Starting a Business
4 Ways to Get Your Product on the Shelves at Whole Foods

4 Ways to Get Your Product on the Shelves at Whole Foods

These entrepreneurs took on the Whole Foods challenge and won, demonstrating that a variety of approaches can help you make the cut.
October 9, 2012 in Growth Strategies
Rock The Post's Tanya Prive on the Future of Crowdfunding

Rock The Post's Tanya Prive on the Future of Crowdfunding

This start-up crowdfunding site isn't just up against giants like Kickstarter and Indiegogo, it also has the JOBS Act to contend with. Here, the founder dishes on the site's progress and overcoming ob
September 24, 2012 in Startup Financing

Rock The Post's Tanya Privé on the Future of Crowdfunding

This start-up crowdfunding site isn't just up against giants like Kickstarter and Indiegogo, it also has the JOBS Act to contend with. Here, the founder dishes on the site's progress and overcoming ob
September 12, 2012 in Profiles
7 Superfoods to Boost Energy Levels Now

7 Superfoods to Boost Energy Levels Now

These fruits, vegetables and other healthful picks can keep you in a more focused and productive mindset to grow your business.
August 3, 2012 in Health & Fitness
Recognizing the Silver Lining -- And Business Idea -- Behind a Bad Internship

Recognizing the Silver Lining -- And Business Idea -- Behind a Bad Internship

After a dismal summer internship experience, Shara Senderoff wanted to help others avoid the same fate. Here's how she's attempting to start up a bad-internship antidote.
August 2, 2012 in Young Entrepreneurs
Encouraging Employees to Put Their Personal Stamp on the Workplace

Encouraging Employees to Put Their Personal Stamp on the Workplace

By letting employees do the decorating, small businesses can boost morale and save some money to boot.
August 1, 2012 in Grow Your Business
13 Tips to Stay Motivated in the Dog Days of Summer

13 Tips to Stay Motivated in the Dog Days of Summer

Here, we turn to the experts, including pro athletes, authors, happiness experts and, of course, entrepreneurs, to find out what they do to recharge.
July 23, 2012 in Lifestyle
Reveal Your Retail Personality

Reveal Your Retail Personality

Three retail business owners show how to project personality and add a special flair to your store.
July 19, 2012 in Retail Center
Food Trucks Need Love, Too

Food Trucks Need Love, Too

When one young entrepreneur witnessed a line forming at her favorite food truck in New York City, she also saw a business opportunity.
June 26, 2012 in Young Entrepreneurs
Online Education for Young Entrepreneurs: Worth Your Time?

Online Education for Young Entrepreneurs: Worth Your Time?

For busy entrepreneurs, an online degree may be a just-right option. But definitely weigh your options carefully.
June 10, 2012 in Grow Your Business
To Grow Sales, Turn Your Workplace into a Theater for Customers

To Grow Sales, Turn Your Workplace into a Theater for Customers

Here's a marketing idea worth considering: Give your customers a front-row seat and let them watch you work.
June 8, 2012 in Marketing Ideas
5 Ways to Make Sweet Music for Your Business

5 Ways to Make Sweet Music for Your Business

Ditch the Muzak and tailor your tunes to appeal to your customers and employees.
May 29, 2012 in Retail Center
5 Ways to Organize Your Office--Stylishly

5 Ways to Organize Your Office--Stylishly

How to make your office project a professional image for your business, and a look at products to help you do it.
May 18, 2012 in Retail Center
Going Out Tonight? Zoom In, Point And Click

Going Out Tonight? Zoom In, Point And Click

New nightlife apps from three young treps give scenesters the inside scoop before setting foot inside a bar or club.
May 5, 2012 in Apps & Software
It's Leap Year. What Are You Doing With Your Extra Day?

It's Leap Year. What Are You Doing With Your Extra Day?

Rather than conduct business as usual, you can make Feb. 29 a special occasion for your company, customers and others.
February 27, 2012 in Marketing Ideas
At Grubwithus You Never Have to Dine Alone

At Grubwithus You Never Have to Dine Alone

Former college buddies find fast-track growth with a business that makes meals more social.
January 25, 2012 in Profiles
Gemvara Mines Business Success With Customized Bling

Gemvara Mines Business Success With Customized Bling

A look at the growth spurt of this design-your-own jewelry company, and how its focus on customization helps it stand out in a crowded market.
January 23, 2012 in Profiles
How to Make a Personal Connection with Customers

How to Make a Personal Connection with Customers

Seven ways to build relationships with prospects that lead to more sales.
December 5, 2011 in Sales
Seven Secrets to Resilience

Seven Secrets to Resilience

Here's how to develop the mental toughness to push through any sales challenge you face in your business.
November 16, 2011 in Sales