Lambeth Hochwald

Lambeth Hochwald

Lambeth Hochwald is a freelance journalist, whose stories have appeared in magazines such as Coastal Living, O The Oprah Magazine, Real Simple and Redbook. She is also an adjunct professor at NYU's Arthur L. Carter Journalism Institute.

Why Is It so Difficult to Turn an Idea Into a Business? Your Questions Answered.
Starting Up

Why Is It so Difficult to Turn an Idea Into a Business? Your Questions Answered.

A look at those pivotal early days of launch.
This Hair Accessory Can Act Like a Panic Button
Wearable Tech

This Hair Accessory Can Act Like a Panic Button

A high-tech hair clip promises personal security.
Tired of Coffee? Try This Spray-On Caffeine Instead
Technology

Tired of Coffee? Try This Spray-On Caffeine Instead

The inventors claim that topically applied caffeine offers a consistent level of energy without the jolting buzz-then-crash that comes with drinking caffeinated drinks.
Promoting Your Business Through Personal Posts
Marketing

Promoting Your Business Through Personal Posts

Branding guru Jason Seiden pushes for social media with a work-life blend.
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How 3 Companies Use Storytelling as Advertising
Marketing

How 3 Companies Use Storytelling as Advertising

Three companies demonstrate how they use storytelling to get their message across.
How Unconventional Majors Can Help You Thrive in Entrepreneurship
Starting a Business

How Unconventional Majors Can Help You Thrive in Entrepreneurship

For aspiring young entrepreneurs, studying something as seemingly unrelated to business as fine art or anthropology might end up teaching you way more than you realize.
How to Launch an Ethical Brand After the Rana Plaza Tragedy
Entrepreneurs

How to Launch an Ethical Brand After the Rana Plaza Tragedy

The Bangladesh garment-factory collapse has only increased consumers' interest in shopping ethically. See how retailers -- large and small -- are responding.
How to Stay Focused When the Summer Heat Saps Your Stamina and Your Startup
Growth Strategies

How to Stay Focused When the Summer Heat Saps Your Stamina and Your Startup

The summer is notoriously slow for certain businesses -- people are on vacation, summer hours kick in, sales slow down. Here's how to keep your vision laser focused on your startup.
8 Things Startup Founders Should Know Before Writing a Book
Marketing

8 Things Startup Founders Should Know Before Writing a Book

If you've long dreamed of writing a book that tells the story of your business -- or highlights your expertise -- here's a post for you.
5 Big Brand's Mistakes Solved
Marketing

5 Big Brand's Mistakes Solved

How five companies messed up -- and what they should have done.
How Creative Thinking Can Nab a Coveted Celeb Endorsement
Marketing

How Creative Thinking Can Nab a Coveted Celeb Endorsement

Targeted marketing and persistence make for a powerful combo on the endorsement front.
5 Ways to Promote Your 'Made in America' Brand
Marketing

5 Ways to Promote Your 'Made in America' Brand

Apple will start making some Macs in America in 2013, the latest in a wave of companies stepping up support of the red, white, and blue. Here's how to make the most of manufacturing in the U.S.A.
Tech-Savvy and Fashion-Forward: A Look at Today's Stylish Startups
Starting a Business

Tech-Savvy and Fashion-Forward: A Look at Today's Stylish Startups

Making it big in the fashion world has always been a tall task. Here's a look at how three startups are using technology to find an 'in' with customers and brands.
4 Ways to Get Your Product on the Shelves at Whole Foods
Growth Strategies

4 Ways to Get Your Product on the Shelves at Whole Foods

These entrepreneurs took on the Whole Foods challenge and won, demonstrating that a variety of approaches can help you make the cut.
Rock The Post's Tanya Prive on the Future of Crowdfunding
Starting a Business

Rock The Post's Tanya Prive on the Future of Crowdfunding

This start-up crowdfunding site isn't just up against giants like Kickstarter and Indiegogo, it also has the JOBS Act to contend with. Here, the founder dishes on the site's progress and overcoming obstacles.