Marsha Friedman

Marsha Friedman

Marsha Friedman is chief executive officer of EMSI Public Relations, a public-relations strategy and publicity-services firm based in Wesley Chapel, Fla., whose clients include corporations, entertainers, authors and professionals.

Writing a Business Plan? Don't Forget About Marketing
Starting a Business

Writing a Business Plan? Don't Forget About Marketing

Executing a solid marketing strategy is essential to any venture's success. Otherwise, your genius may be greeted by crickets.