Perry Marshall

Perry Marshall

Author, Sales and Traffic Expert, CEO and Founder of Perry S. Marshall & Associates

Perry Marshall is the president of Perry S. Marshall & Associates, a Chicago-based company that consults both online and brick-and-mortar companies on generating sales leads, web traffic and maximizing advertising results. He has written seven books including his most recent, 80/20 Sales and Marketing (Entrepreneur Press, 2013), Ultimate Guide to Facebook Advertising (Enterpreneur Press, 2014), and Ultimate Guide to Google AdWords (Entrepreneur Press, 2014). He blogs at perrymarshall.com.

3 Secrets Behind the '80/20 Rule' of Giving -- and Getting More In Return
Philanthropy

3 Secrets Behind the '80/20 Rule' of Giving -- and Getting More In Return

Want to make more money? Give more away.
The 80/20 Rule and Listening to Your Inner Procrastinator
Entrepreneurs

The 80/20 Rule and Listening to Your Inner Procrastinator

The same activities that produce the majority of your results are the very same things that trigger you to procrastinate.
Predictions for 2014: Facebook Ads Dominate and Minecraft as a Tool
Marketing

Predictions for 2014: Facebook Ads Dominate and Minecraft as a Tool

Get ahead of the curve with these tips from marketing pro Perry Marshall.
The 80/20 Rule of Time Management: Stop Wasting Your Time
Marketing

The 80/20 Rule of Time Management: Stop Wasting Your Time

Here's what you should do immediately in order to work more efficiently and start earning real profit.
The 80/20 Rule of Sales: How to Find Your Best Customers
Marketing

The 80/20 Rule of Sales: How to Find Your Best Customers

How you can focus on the customers who will buy the most from you.
How to Turn Haters Into Raging Fans
Marketing

How to Turn Haters Into Raging Fans

Who says politics, religion or a controversial subject should be off limits for business owners? Find out why picking a fight can help power sales.
An 80/20 Approach to More Traffic, Conversions, and Profits
Marketing

An 80/20 Approach to More Traffic, Conversions, and Profits

Sales and marketing isn't as complicated as you might think. Find out how this easy equation can simplify the sales process and help you increase sales.
How to Stop Wasting Time With Tire Kickers and Qualify Prospects in 5 Easy Steps
Marketing

How to Stop Wasting Time With Tire Kickers and Qualify Prospects in 5 Easy Steps

Learn how to qualify your best prospects by making sure they pass these five 'power disqualifiers.'
Starbucks, Casino 'Whales' and the 80/20 Pricing Power Curve
Starting a Business

Starbucks, Casino 'Whales' and the 80/20 Pricing Power Curve

By focusing on your customers who are willing to spend more money on your products, you'll increase sales revenue as you decrease sales efforts.
How to Find More Customers Now
Marketing

How to Find More Customers Now

If generating leads is the weak link in your sales chain, response lists may be the secret weapon you've been looking for.
Common Google AdWords Mistakes and How to Avoid Them
Marketing

Common Google AdWords Mistakes and How to Avoid Them

Google AdWords can be a great sales generator, if you know how to use it.
Marketing

Get a Grasp on Google's Content Network

Navigate carefully and you can turn a minefield into a goldmine.