Entrepreneur and Executive at CAA Premium Experience
Robert Tuchman is an executive at CAA Premium Experience. He was formerly president of
Goviva, a provider of once-in-a-lifetime experiences, which was acquired by CAA. Previously he founded TSE Sports and Entertainment. He is the author of . Young Guns: The Fearless Entrepreneur
Celebrities can add a lot of value to a burgeoning business, but the wrong partnership can lead to widespread embarrassment and actually devalue your brand.
Entrepreneurs are entrepreneurs -- regardless of their field -- and these two boxing superstars have figured out how to play the game.
It's good karma, but more than that, there are advantages to be gained.
Assembling the right players can make all the difference in advancing your company and seeing real success.
Consider these questions to help you determine if your concept will pan out into a successful enterprise.
You're brimming with excitement and dying to take a spin in your newly imagined role as a business owner launching a business. Here's the five-pronged course you must pass.
Starting a Business
Steer clear of these minefields in laying the foundation for your newly launched firm.
You must be single-minded when it comes to your business. It will overshadow everything else. Just watch out for one key area.
Inspiration to take a new tack comes from a fanciful source.
An entrepreneur who welcomes and acknowledges the input of employees may find this can help the company deliver better results.
No one knew daring people to dump cold water on each other would go viral, so don't be afraid to try your crazy marketing idea.
Social Media Marketing
No one can be certain what social-media gambit will go viral but the mania for dumping icy water on each other offers helpful pointers.
No matter how close you are to a professional contact, always be on your best behavior and do not share too much information.
Sure, you're idea is unique but how businesses survive, or don't, is the same for everybody.
Those college kids running errands, unburdened by your senior staff's decades of experience, can't help but have a fresh perspective.
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© 2015 Entrepreneur Media, Inc.