Articles Editor, Esquire magazine
Ross McCammon is an articles editor at Esquire magazine. To learn more about Esquire and to subscribe, go to esquire.com.
Speaking as an expert? Take note of this advice.
Our obsession with e-mail ignores a crucial truth about human beings: that we have evolved as listeners, not as readers.
Start by disclosing your failure as soon as you know you've failed.
It's a vulgar, panicky and needy habit.
Sometimes enthusiasm is overrated.
Presentation is important, people.
There are some many unspoken issues that the process can feel smarmy, so it's important to get a few things on the table.
Relax, be generous and don't look like you're trying to take control.
Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.
Effective damage control all comes down to the tone.
Too much energy, and you come off as a SpongeBob-like freak. Not enough, and you come off as a Squidward-like bore.
The Esquire Guy helps you deal with people you just ... can't ... stand
The introduction is more than a pleasantry--it's often a prelude to something more meaningful.