Sarah Pierce

30 Recent Stories

Success Stories

From Dream Chaser to Dream Maker

Meet 3 entrepreneurs who never "made it big" until they started helping others reach the same dream.
Marketing Ideas

Convert Passers-By Into Purchasers

Take advantage of event crowds by getting people off the street and into your store.
Managing Employees

3 Perks That Work in Lieu of Raises

Keep employees happy with creative benefits they'll value more than money.
Marketing Basics

Stretch Your Dollar With Horizontal Marketing

Partnering with a company that shares your target market saves you time and money.
Branding

The Business of Politics

A surge of young voters is fueling a niche market that targets their growing passion.
Business Ideas

Surviving a Seasonal Business

It takes a year-round effort to maximize profits in your peak season. Here are 4 principles to get you there.
Franchises

Top 10 Fast Food Franchises

Want supersized sales figures? Here are the hottest food chains around the country.
Success Stories

Leaving the Rat Race

Making the transition from a 9-to-5 job requires a leap of faith. Here's how 3 entrepreneurs finally cut the strings.
Startup Basics

Thanks, Mom

5 simple lessons from the women who raised them helped these entrepreneurs succeed.
Success Stories

Pump It Up

Rising gas prices can mean rising profits, if you play it smart.
Home Based Business

A Place for the Home Based

Shared work spaces give solo-preneurs offices to call their own.
Lifestyle

Spring Into Style

Need a new work wardrobe? Check out this season's must-have office attire.
Success Stories

Pay Me, I'm Irish

St. Patrick's Day means a giant pot o' gold for some local Irish bars.
Startup Basics

Spirit of the Entrepreneur

These 5 characteristics will take you far as you start your business.
Business Management

The Future of Customer Service

Mobile technology is changing the way consumers search for answers.
Business Ideas

Good Food Delivered

New trends in prepared-meal delivery offer healthy, gourmet options fit for any appetite.
Success Stories

Photobucket: Finding the Missing Link

Being #1 is just a drop in the bucket for this popular photo-sharing site.
Business Ideas

Thinking Outside the Bottle

Beer entrepreneurs quench the thirst of increasingly savvy consumers.
Success Stories

Dorm Room Dreams

Student entrepreneurs hit the mark with businesses aimed at fellow students.
Work/Life Balance

Up Close and Entrepreneurial

Dating is hard enough without running a business at the same time. Here's how to cope.
Business Management

Turning to Plan B

Sometimes even the best business ideas need some adjustments--or a complete overhaul.
Technology

Virtual Life Worth Living?

Experts weigh in on whether the virtual world can actually help your business.
Marketing Basics

The Perfect Presentation: Appearance

In part 5 of a 6-week series, we share our tips for dressing to impress.
Success Stories

No Longer Lost in Translation

A near death in the family prompts two brothers to create the first digital-video link between doctors, patients and live translators.
Marketing Basics

The Perfect Presentation: Speaking

In part 3 of a 6-week series, you'll learn how to deliver your material like a seasoned presenter.
Marketing Basics

The Perfect Presentation: Materials

In part 1 of a 6-week series, we discuss how to create materials that will impress potential investors.
Technology

Cutting Down Costs, Not Trees

One entrepreneur is saving the environment--and your pocketbook--by eliminating wasted printer paper.
Technology

The Intranet Grows Up

From MySpace-style profiles to video blogs, check out the cool new things businesses are doing with their intranets.
Managing Employees

Gen Y Myths Debunked

Are young employees really the slackers, whiners and praise-junkies they're made out to be? Here's what the experts have to say.
Success Stories

The Revolution of Video Advertising

A startup cashes in on the popularity of online video through ads.

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