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Susan Johnston

Boston-based freelance journalist Susan Johnston has covered entrepreneurship, small business and personal finance for publications including Bankrate.com, The Boston Globe, Learnvest.com, Portfolio.com (now Upstart Business Journal) and US News and World Report.

13 Recent Stories

On Starting Up From Three Veteran Entrepreneurs

On Starting Up From Three Veteran Entrepreneurs

You may think you know what tough is, but these three vets can tell you a few stories.
November 11, 2013 in Startup Basics
The Pros and Cons of Working for Equity

The Pros and Cons of Working for Equity

From scope creep to the opportunity to cash in, a look at the good and bad of working in exchange for equity.
September 25, 2013 in Startup Financing
Students Funding Students: A Look at Campus-Based Investment Funds

Students Funding Students: A Look at Campus-Based Investment Funds

In the race to find the next young entrepreneurial dynamo, VC firms are increasingly putting students in control of the selection process.
July 9, 2013 in Startup Financing

How a Chance Encounter on a Bus Inspired a Social Entrepreneur to Start Up

The questions entrepreneurs ask themselves before launching are often just as pivotal as the idea itself. Here's a look at how one young trep made those tough choices.
June 27, 2013 in Young Entrepreneurs
Should You Name Drop Another Startup?

Should You Name Drop Another Startup?

"We're the Facebook of ___." Why some startups want to draw comparisons with larger counterparts, while others don't.
June 3, 2013 in Branding

How a Stolen North Face Jacket Sparked a New Business Idea

Inspired by chaotic coat-checking systems at bars, this young trep built a startup that landed the attention of Shark Tank and Mark Cuban. See how he made it happen.
February 28, 2013 in Young Entrepreneurs

How a Stolen North Face Jacket Sparked a New Business Idea

Inspired by chaotic coat-checking systems at bars, this young trep built a startup that landed the attention of Shark Tank and Mark Cuban. See how he made it happen.
February 28, 2013 in Young Entrepreneurs
Quirky Startup Perks: 'A Mating Call' for Tech Talent?

Quirky Startup Perks: 'A Mating Call' for Tech Talent?

Between bacon-wrapped cash, winery outings and a year's supply of PBR, startups are rolling out all the stops for top talent.
February 11, 2013 in Motivation and Retention
Making Freedom Part of the Business Model: How a Young Trep Helped Fuel the Arab Spring

Making Freedom Part of the Business Model: How a Young Trep Helped Fuel the Arab Spring

Silicon Valley-based AnchorFree gained prominence during the uprisings in the Middle East for helping protestors cover their web tracks. See how the company is doing since the tumult.
January 9, 2013 in Business Ideas
Crowdfunding for Startup Capital -- And Market Intel

Crowdfunding for Startup Capital -- And Market Intel

Crowdfunding platforms like Kickstarter offer more than money. With the right approach, young entrepreneurs can also gain valuable market insights.
December 21, 2012 in Financing
How to Ease Acquisitions from the Acqui-Hired Founders

How to Ease Acquisitions from the Acqui-Hired Founders

Tech giants aren't just looking for talent, they're buying it. See what the transition has been like for start-up founders.
August 28, 2012 in Starting a Business
Starting Up Under One Roof: A Look at Residential Incubators

Starting Up Under One Roof: A Look at Residential Incubators

Rather than move in with mom and dad, young founders are increasingly bunking up -- choosing to inhabit startup houses or hacker hostels. Here's a look at the growing trend.
August 2, 2012 in Lifestyle
Teen Inventor Asks the Question 'Wouldn't It Be Cool If...'

Teen Inventor Asks the Question 'Wouldn't It Be Cool If...'

Sixteen-year-old contest winner Greyson McCluskey gets the rare opportunity to work with a team of innovation pros to help him turn his big idea into a reality.
June 25, 2012 in Young Entrepreneurs

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