Susan Johnston

Susan Johnston

Boston-based freelance journalist Susan Johnston has covered entrepreneurship, small business and personal finance for publications including Bankrate.com, The Boston Globe, Learnvest.com, Portfolio.com (now Upstart Business Journal) and US News and World Report.

13 Recent Stories

On Starting Up From Three Veteran Entrepreneurs
Startup Basics

On Starting Up From Three Veteran Entrepreneurs

You may think you know what tough is, but these three vets can tell you a few stories.
The Pros and Cons of Working for Equity
Startup Financing

The Pros and Cons of Working for Equity

From scope creep to the opportunity to cash in, a look at the good and bad of working in exchange for equity.
Students Funding Students: A Look at Campus-Based Investment Funds
Startup Financing

Students Funding Students: A Look at Campus-Based Investment Funds

In the race to find the next young entrepreneurial dynamo, VC firms are increasingly putting students in control of the selection process.
Young Entrepreneurs

How a Chance Encounter on a Bus Inspired a Social Entrepreneur to Start Up

The questions entrepreneurs ask themselves before launching are often just as pivotal as the idea itself. Here's a look at how one young trep made those tough choices.
Should You Name Drop Another Startup?
Branding

Should You Name Drop Another Startup?

"We're the Facebook of ___." Why some startups want to draw comparisons with larger counterparts, while others don't.
Young Entrepreneurs

How a Stolen North Face Jacket Sparked a New Business Idea

Inspired by chaotic coat-checking systems at bars, this young trep built a startup that landed the attention of Shark Tank and Mark Cuban. See how he made it happen.
Young Entrepreneurs

How a Stolen North Face Jacket Sparked a New Business Idea

Inspired by chaotic coat-checking systems at bars, this young trep built a startup that landed the attention of Shark Tank and Mark Cuban. See how he made it happen.
Quirky Startup Perks: 'A Mating Call' for Tech Talent?
Motivation and Retention

Quirky Startup Perks: 'A Mating Call' for Tech Talent?

Between bacon-wrapped cash, winery outings and a year's supply of PBR, startups are rolling out all the stops for top talent.
Making Freedom Part of the Business Model: How a Young Trep Helped Fuel the Arab Spring
Business Ideas

Making Freedom Part of the Business Model: How a Young Trep Helped Fuel the Arab Spring

Silicon Valley-based AnchorFree gained prominence during the uprisings in the Middle East for helping protestors cover their web tracks. See how the company is doing since the tumult.
Crowdfunding for Startup Capital -- And Market Intel
Financing

Crowdfunding for Startup Capital -- And Market Intel

Crowdfunding platforms like Kickstarter offer more than money. With the right approach, young entrepreneurs can also gain valuable market insights.
How to Ease Acquisitions from the Acqui-Hired Founders
Starting a Business

How to Ease Acquisitions from the Acqui-Hired Founders

Tech giants aren't just looking for talent, they're buying it. See what the transition has been like for start-up founders.
Starting Up Under One Roof: A Look at Residential Incubators
Lifestyle

Starting Up Under One Roof: A Look at Residential Incubators

Rather than move in with mom and dad, young founders are increasingly bunking up -- choosing to inhabit startup houses or hacker hostels. Here's a look at the growing trend.
Teen Inventor Asks the Question 'Wouldn't It Be Cool If...'
Young Entrepreneurs

Teen Inventor Asks the Question 'Wouldn't It Be Cool If...'

Sixteen-year-old contest winner Greyson McCluskey gets the rare opportunity to work with a team of innovation pros to help him turn his big idea into a reality.

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