Opinions expressed by Entrepreneur contributors are their own.
Your business's success depends on the customers or clientsyou choose. Sound farfetched? Here's what I mean.
Suppose Jane, Dan and a bunch of friends get together for atouch-football game. Team captain Jane chooses all the best playersfor her side. Team captain Dan gets stuck with the leftovers. Withall the best players, Jane's team wins hands down.
Now suppose Jane and Dan own competing companies. Janeidentifies her best prospects and actively pursues them, winningall the most desirable clients. Dan takes a less direct approach.He puts out a few "feelers" and slowly spreads the wordabout his company. Then he sits back and waits for the phone toring.
The rest of this article is locked.
Join Entrepreneur+ today for access.
Already have an account? Sign In