Kim T. Gordon

Kim T. Gordon

Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.

30 Recent Stories

How to Start a Cause-Marketing Campaign
Marketing

How to Start a Cause-Marketing Campaign

Four ways to give back to the community, while boosting business.
Four Marketing Tips from Your Dog
Marketing Ideas

Four Marketing Tips from Your Dog

Why Fido is starring in more ads and what it means for your business.
Seven Ways to Energize Sales
Marketing Basics

Seven Ways to Energize Sales

When revenue hits a rut, consider these tips to help you jump-start your sales.
How to Send the Right Message
Branding

How to Send the Right Message

Make over your brand using these smart tips.
Five Ways to Outshine the Competition
Marketing Ideas

Five Ways to Outshine the Competition

Meet customers' needs in these critical areas to stand out from the crowd.
Make Live Events Part of Your Marketing
Finding Customers

Make Live Events Part of Your Marketing

Face-to-face experiences can have a big impact on your business.
Marketers, Meet Your Future Customers
Finding Customers

Marketers, Meet Your Future Customers

Young consumers and Latinos are fueling the economic recovery.
Customer Service

Customer Loyalty Brings Long-Term Sales

The newest insights into loyalty programs reveal the best ways to engage customers.
Marketing and Sales Must Work in Unison
Marketing Ideas

Marketing and Sales Must Work in Unison

Follow these tips for creating promotional materials that work as hard as you do.
Finding Customers

The Power to Change Communities

A cause marketing campaign can increase your businesses sales and drive good publicity.
Finding Customers

Identify New Consumer Norms

The recession has changed how customers shop, possibly forever.
Treat the Media Like Your Best Customers
Getting Press

Treat the Media Like Your Best Customers

Learn what you can do to help them, and they'll return the favor.
Ads by Type

Use Coupons to Lure Last-Minute Buyers

Woo penny-pinching consumers and overcome slow sales with a great coupon offer.
Advertising 101

Online Advertising Made Simple

Follow these essential tips for an online campaign that increases sales.
Startup Basics

3 Steps to the Right Marketing Mix

How to create a marketing mix that will get your business off to a flying start.
Low-Cost Ideas

Rock-Solid Marketing for Trendy Times

Instead of jumping from trend to trend follow these six steps for marketing that really works.
Finding Customers

New Ways to Engage Customers

Make sure these 3 crucial elements are part of your marketing plan.
Reverse Your Fortune With Sound Marketing
Targeting Niche Markets

Reverse Your Fortune With Sound Marketing

When you know your market, your product will sell itself.
Entrepreneur Startups Magazine

6 Essential Tips for Ads That Get Results

You don't need money to create a memorable message.
Finding Customers

Target Moms' Buying Power

Learn the top 5 ways to maximize sales from this enormous market.
Advertising

3 Tips for Successful Green Marketing

If you're jumping on the green bandwagon, do it practically.
Online Marketing

Proven Tactics for Tough Times

The newest insights into online marketing that deliver customers
Finding Customers

Recession Marketing All About Connections

Experiential marketing helps you connect with customers on an emotional level--for less than you think.
Market Research

How to Make Your Message Stick

Memorable marketing leads to sales. Follow these 4 essential tips to make your message unforgettable.
Marketing Ideas

How to Advertise Now

Unsure what to cut and what to keep? This smart, 4-point checklist is your guide to recession-era advertising.
Branding

2009: The Year of One-to-One Marketing

Great letters make for strong sales. Start the new year out right by building relationships one letter at a time.
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