Kim T. Gordon

Kim T. Gordon

Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.

30 Recent Stories

Finding Customers

Win Sales From Recession-Minded Consumers

Here are 3 ways to woo shoppers this summer, when the spotlight's on saving.
Entrepreneur Magazine

Get Real

The truth about some common marketing lies--and their consequences.
Entrepreneur Magazine

Word to the Wise

These 8 tired words will turn customers off instead of drawing them in.
Marketing How-To Guides

Get Your Copy Write

Expert tips for writing great letters, ads, brochures and more without professional help
Entrepreneur Magazine

Read All About It

Newsflash! Here's how to reach newspaper readers in print, online or both.
Marketing How-To Guides

No More "Me Too" Marketing

Before you can beat your competitors, customers have to be able to tell you apart. Here are 3 steps to becoming the leader of the pack.
Entrepreneur Magazine

Word on the Street

Make outdoor events your ticket to getting noticed this spring.
Entrepreneur Startups Magazine

Have it Your Way

Want a formula for overcoming objections? The key is to ask the right questions.
Entrepreneur Startups Magazine

Five Ways to Win Referrals

Word-of-mouth from key influencers can get your business' stream of referrals flowing. Here's how.
Marketing Ideas

Make Your Ads Workhorses

Tough economic times demand productive ads. Learn the 4 most critical elements for ads that get results.
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