Kim T. Gordon
Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars
Fight the high cost of gas and air travel with your own webinars.
Press releases can be targeted directly to consumers, without the media filter. Here are 4 new ways to use press releases to win sales.
Tight consumer budgets may dampen spirits, so here are 5 tips for ringing in the sales this holiday season.
Social responsibility makes consumers take notice. Follow these 5 steps to create a successful cause-based marketing campaign.