Kim T. Gordon

Kim T. Gordon

Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.
Marketing

Marketing Presentations Go Virtual

Fight the high cost of gas and air travel with your own webinars.
Marketing

Not Your Father's Marketing Campaign

Press releases can be targeted directly to consumers, without the media filter. Here are 4 new ways to use press releases to win sales.
Marketing

Make Your Best Offer

Tight consumer budgets may dampen spirits, so here are 5 tips for ringing in the sales this holiday season.
Cause Marketing Matters to Consumers
Marketing

Cause Marketing Matters to Consumers

Social responsibility makes consumers take notice. Follow these 5 steps to create a successful cause-based marketing campaign.