Kim T. Gordon

Kim T. Gordon

Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.
Marketing

Reaching Multitaskers

Consumers juggle all kinds of media these days. So how can you get noticed and influence their purchases?

Say The Right Thing

Your marketing message should highlight how you're different and motivate prospects to buy.

Turn It Around

When the economy takes a tumble, don't let your marketing go down with it. Stay standing by retuning your message.
Marketing

A Marketer's Survival Guide

Changes in the marketplace and economy are changing the ways consumers spend. Here are 4 ways to cope.