Kim T. Gordon

Kim T. Gordon

Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.

30 Recent Stories

Entrepreneur Magazine

Get Real

If you want to market to women, ground your message in reality.
Marketing Ideas

Tips for Marketing Your Service Business

Maintaining strong customer relationships is the key to creating a strong campaign.
Marketing Basics

Marketing With the Pros

There's plenty of help available when it comes to marketing. The key is choosing the right kind to help grow your business.
Entrepreneur Magazine

Go for the Green

Check out these 4 essential tips for turning green marketing into gold.
Entrepreneur Magazine

Join Forces

Marketing for a charitable cause can benefit your company, too.
Customer Loyalty and Retention

Test Your Customer IQ

Kick off 2008 with the latest info on American consumers. You'll find helpful tips and insights into the minds of your customers with this fun quiz.
Entrepreneur Magazine

Booster Shot

It's a new year--the perfect time to revive your marketing with fresh tactics.
Marketing Basics

The Hottest Marketing Trends for 2008

Learn about the hottest new marketing trends plus the best ways to increase sales in 2008.
Entrepreneur Startups Magazine

Paper the Town

Newspaper advertising isn't black and white, so follow these rules.
Entrepreneur Magazine

Simply Irresistible

Follow these advertising dos and don'ts to draw customers in.
Marketing Ideas

Stand Out to Your Customers

Throwing in some extras adds value to your offerings--and brings in customers.
Targeting Niche Markets

A Niche to Grow

Expand your business by targeting qualified niche markets.
Entrepreneur Magazine

'Twill Be the Season

8 ways to prepare now for stellar holiday sales.
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