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Kim T. Gordon
Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is
Maximum Marketing, Minimum Dollars
I would like to reach medium- to small-size business owners (preferably physical businesses) to advise on how to save money. Where and how are the best places to place an ad or just to reach them?
How do we find new businesses that need packaging and fulfillment?
How would I market a video that explains the collision-repair process?
How can I advertise my website for eco-crafters cost-effectively nationwide?
My cleaning business is slowing down because of the falling economy. What can I do to market to more people and get new clients?
Consumers juggle all kinds of media these days. So how can you get noticed and influence their purchases?
How do I take advantage of people waiting for a parade in front of my store?
How can I advertise my metal fabrication business in Mexico for exports to the U.S.?
How do I reach restaurants to let them know they can advertise their job openings free on my new website?
How can I market and grow my 8-year-old IT business?
Say The Right Thing
Your marketing message should highlight how you're different and motivate prospects to buy.
Turn It Around
When the economy takes a tumble, don't let your marketing go down with it. Stay standing by retuning your message.
How do I creatively advertise my mystery shopping service to businesses?
A Marketer's Survival Guide
Changes in the marketplace and economy are changing the ways consumers spend. Here are 4 ways to cope.
I have a coffee shop on the third floor of a business building, with very limited visibility. How can I increase my foot traffic?!
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