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Kim T. Gordon
Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is
Maximum Marketing, Minimum Dollars
How do we find new businesses that need packaging and fulfillment?
How would I market a video that explains the collision-repair process?
How can I advertise my website for eco-crafters cost-effectively nationwide?
My cleaning business is slowing down because of the falling economy. What can I do to market to more people and get new clients?
Consumers juggle all kinds of media these days. So how can you get noticed and influence their purchases?
How do I take advantage of people waiting for a parade in front of my store?
How can I advertise my metal fabrication business in Mexico for exports to the U.S.?
How do I reach restaurants to let them know they can advertise their job openings free on my new website?
How can I market and grow my 8-year-old IT business?
Say The Right Thing
Your marketing message should highlight how you're different and motivate prospects to buy.
Turn It Around
When the economy takes a tumble, don't let your marketing go down with it. Stay standing by retuning your message.
How do I creatively advertise my mystery shopping service to businesses?
A Marketer's Survival Guide
Changes in the marketplace and economy are changing the ways consumers spend. Here are 4 ways to cope.
I have a coffee shop on the third floor of a business building, with very limited visibility. How can I increase my foot traffic?!
What's the BEST use of my advertising budget as a retail auto dealer?
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