Kim T. Gordon

Kim T. Gordon

Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.
Marketing

Less Is More

Tired of trying to tell your whole story in 30 seconds? Put your ad budget to better use by enticing prospects to visit your website.
Marketing

Ad Choices Made Simple

Looking for answers on the best advertising media to use for your business? These four questions will point you in the right direction.
Marketing

The Power of Social Shopping Networks

Looking for ways to get people talking about your products? The new social shopping trend can help you build buzz.
Marketing

12 Months of Holiday Promotions

Year-round, holidays are great hooks for all types of marketing promotions, provided you think outside the box.
Marketing

Market for Instant Sales

Cut to the chase with these tips to reach prospects who are ready to buy.
Marketing

Create Marketing Materials With Your Salespeople in Mind

What do your salespeople need to succeed? Give them a toolkit that helps them out during every step of the sale.
Marketing

Are You a Smart Marketer?

Take this quick quiz to learn important tips for growing your business by marketing the smart way.
Marketing

Using an Effective Media Mix

Your customers aren't sitting still, and neither should you. With an effective media mix, you can reach them morning, noon and night.
Marketing

Creating Ads That Ring Up Sales

Out with the old and in with ads that produce results. Just follow these four important rules.
Marketing

3 Word-of-Mouth Marketing Tactics

And as a marketing method, it's downright unbeatable. Get customers to spread the word about your business with 3 simple strategies.
Marketing

10 Marketing Trends to Watch in 2007

An inside look at the latest marketing trends that'll help you boost your business in the coming year
Marketing

Radio's New Wave

It's not just for local advertisers anymore--with online radio and simulcasting, you can now broadcast your message to millions.
Marketing

Write a Great Sales Letter

6 tips for composing a sales letter that'll hit the right note with your customers

On Target

Time is money, so don't waste yours. Focus on the prospects most likely to pay off.
Marketing

Alter Your Marketing Mind-Set

Mastering four key elements of marketing will put you in front of the pack-and customers will follow.