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Kim T. Gordon
Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is
Maximum Marketing, Minimum Dollars
Less Is More
Tired of trying to tell your whole story in 30 seconds? Put your ad budget to better use by enticing prospects to visit your website.
Ad Choices Made Simple
Looking for answers on the best advertising media to use for your business? These four questions will point you in the right direction.
The Power of Social Shopping Networks
Looking for ways to get people talking about your products? The new social shopping trend can help you build buzz.
12 Months of Holiday Promotions
Year-round, holidays are great hooks for all types of marketing promotions, provided you think outside the box.
Market for Instant Sales
Cut to the chase with these tips to reach prospects who are ready to buy.
Create Marketing Materials With Your Salespeople in Mind
What do your salespeople need to succeed? Give them a toolkit that helps them out during every step of the sale.
Are You a Smart Marketer?
Take this quick quiz to learn important tips for growing your business by marketing the smart way.
Using an Effective Media Mix
Your customers aren't sitting still, and neither should you. With an effective media mix, you can reach them morning, noon and night.
Creating Ads That Ring Up Sales
Out with the old and in with ads that produce results. Just follow these four important rules.
3 Word-of-Mouth Marketing Tactics
And as a marketing method, it's downright unbeatable. Get customers to spread the word about your business with 3 simple strategies.
10 Marketing Trends to Watch in 2007
An inside look at the latest marketing trends that'll help you boost your business in the coming year
Radio's New Wave
It's not just for local advertisers anymore--with online radio and simulcasting, you can now broadcast your message to millions.
Write a Great Sales Letter
6 tips for composing a sales letter that'll hit the right note with your customers
Time is money, so don't waste yours. Focus on the prospects most likely to pay off.
Alter Your Marketing Mind-Set
Mastering four key elements of marketing will put you in front of the pack-and customers will follow.
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