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Kim T. Gordon

Kim T. Gordon is one of the country's leading experts on the small-business market. Over the past 30 years as an author, marketing expert, media spokesperson, speaker and coach, her work has helped millions of small-business owners increase their success. For more than a decade, Kim's Entrepreneur magazine columns and online columns, which appear regularly on Yahoo Small Business, MSNBC, AOL and other major sites, have provided solid advice on growing a business to between three million and fifteen million readers monthly.

Work with Fortune 100s
A recognized spokesperson and consultant on small-business success, Kim works with Fortune 100 companies to help them effectively communicate product and service information to the small-business market.

Client work has included:

  • Canon - a national tour that included television, radio and print media interviews.
  • Sprint - two satellite television tours, multiple mat releases, articles for publication, two radio tours and a "consumer feature" radio tour, keynotes, workshops in eight cities with book signings, consultation for campaign development.
  • Hewlett-Packard - message development, radio tour, mat releases, and a specially created booklet used as a product enclosure.
  • Nortel Networks - message development, television tour, radio tour and mat release.
  • eBay - message development and radio tour.
  • Oxygen television network - print interviews, a how-to streaming video for the network's website, articles for online publication, creation and direction of a two-day custom workshop for "Build Your Business" winners, online advice to viewers on a featured message board.
  • Office Depot - personal appearances and seminars throughout North America for four years, print media interviews, articles for publication in their private-labeled magazine.
  • Interland (Web.com) - ongoing consultation, mat releases, articles for placement in small business publications, print media interviews, radio tour, webinar, in-depth white paper used as a premium, online articles.
  • Visa - message development for Visa Rewards for SMBs, television tour, radio tour, print media interviews, mat release.
  • USPS - product development consultant, editor at large and featured contributor for the Postal Service private labeled small-business magazine, Impact, and its e-newsletter, Virtual Impact.

Kim has appeared: On broadcast and cable network television interviews (including CNN and ABC World News Tonight) and on TV affiliates in every major market; on twenty-one major radio networks (such as the Wall Street Journal and the Business Radio Networks) in addition to independent stations throughout the country; in newspaper interviews from the Los Angeles Times to the Washington Post; and in numerous major magazines from Newsweek and Business Week to Money.

Dedicated to Helping Others
Kim strongly believes that each business owner must give back to the community and is a dedicated fundraiser in the Florida Keys where she now resides with her husband. She founded and chairs the highly successful annual Woman's Hope Concert to benefit Samuel's House, a shelter for women and their children left homeless due to personal challenges and domestic abuse, and the Cancer Foundation of the Florida Keys. She presently serves on multiple boards, and in the past year alone has directed fundraising efforts that netted more than $250,000 for local charities.

30 Recent Stories

Ride the Sold Train

No matter your budget, you can create retail marketing that screams "Hey, check me out!"
July 1, 2002 in Marketing

Get Big Marketing Results With Little Cash

Don't dry up your funds with expensive marketing methods. Instead, make a name for your company with creative (and outlandish) grassroots methods.
July 1, 2002 in Low-Cost Ideas

Reach the Masses With Radio Advertising

In the car, at home, at the beach: Find customers wherever they are by advertising on the radio.
June 3, 2002 in Ads by Type

Market Your Service Business on Any Budget

No matter what your budget, spreading the word about your local service business is within your power. All it takes is a little planning.
June 1, 2002 in Low-Cost Ideas

How to Create an E-Mail Marketing Campaign

At a fraction of the cost of direct mail, e-mail marketing is one of the best ways to reach your best prospects.
May 6, 2002 in Marketing How-To Guides

Slumber Party

Low-budget marketing tips you can use while the economy is sleeping
May 1, 2002 in Marketing

And Another Thing . . .

Successful marketing takes more than a monster budget.
April 1, 2002 in Marketing Basics

Attracting Referrals

Encourage your happy customers to spread the word about your business.
April 1, 2002 in Marketing Ideas

3 Rules for Niche Marketing

Follow these maxims to grow your business's audience.
March 4, 2002 in Targeting Niche Markets

Chick Magnet

How can you attract women to your business?
March 1, 2002 in Targeting Niche Markets

Developing Smooth Cold-Calling Moves

Don't live in fear of the phone. Create goals and a plan for every cold call you make.
February 4, 2002 in Finding Prospects

As Seen on TV

The time may be right for direct response TV ads, but are they right for you?
February 1, 2002 in Advertising

Penning the Perfect Sales Letter

Entice your prospects with a well-written sales letter by following these guidelines.
January 7, 2002 in Closing the Sale

Keeping Your Marketing Current

Your customers are changing. Can your marketing keep up?
January 1, 2002 in Market Research

Revamp Your Brochure

Is your current brochure putting prospects to sleep? Wake them up with these tips.
December 3, 2001 in Marketing Materials

Addled Ads

Marketing moves not to make
December 1, 2001 in Marketing Basics

Defining Sales and Marketing

Build your business with the right combination of the two.
November 5, 2001 in Marketing

Say What?

How to get customers buzzing about your business
November 1, 2001 in Marketing Ideas

Got Ideas?

If not, don't worry! Your workers do, so make them your marketing team.
October 1, 2001 in Marketing Basics

Moving on With Your Marketing

With our nation in turmoil, should you continue business as usual?
October 1, 2001 in Marketing Basics

How to Remove Sales Barriers

Overcome rejection and transform prospects into customers.
September 3, 2001 in Sales Techniques

Secret Service

Boost your business by doing a little shopping-undercover, of course.
September 1, 2001 in Marketing Ideas

Selling Wholesale to Superstores

You've got a great product. It's time to convince superstore buyers to buy it.
August 6, 2001 in Management & Operations

Partner Power

Want to strengthen your marketing muscle and save money? Team up.
August 1, 2001 in Marketing Ideas

When Your Marketing Materials Flop

. . . go back to the drawing board and do some research to find your best prospects.
July 16, 2001 in Marketing Materials

Smart Salespeople Keep Their Mouths Shut

You don't close sales by being a blabbermouth. Try letting your prospects talk.
July 2, 2001 in Finding Prospects

Writing a Slogan

When it comes to making your mark, finding the right catch phrase is half the battle.
July 1, 2001 in Branding

Capture the Best Prospects

If you're trying to sell oranges, don't sell to people who like apples.
June 18, 2001 in Finding Prospects

Business Development Basics

How to set up a new-business program for your company
June 4, 2001 in Marketing Basics

How to Reach New Markets

Want to bend your business in a better direction? Try a new market.
June 1, 2001 in Targeting Niche Markets
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