Kim T. Gordon
Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars
30 Recent Stories
No matter your budget, you can create retail marketing that screams "Hey, check me out!"
Don't dry up your funds with expensive marketing methods. Instead, make a name for your company with creative (and outlandish) grassroots methods.
Ads by Type
In the car, at home, at the beach: Find customers wherever they are by advertising on the radio.
No matter what your budget, spreading the word about your local service business is within your power. All it takes is a little planning.
Marketing How-To Guides
At a fraction of the cost of direct mail, e-mail marketing is one of the best ways to reach your best prospects.
Low-budget marketing tips you can use while the economy is sleeping
Successful marketing takes more than a monster budget.
Encourage your happy customers to spread the word about your business.
Don't live in fear of the phone. Create goals and a plan for every cold call you make.
The time may be right for direct response TV ads, but are they right for you?
Closing the Sale
Entice your prospects with a well-written sales letter by following these guidelines.
Your customers are changing. Can your marketing keep up?
Is your current brochure putting prospects to sleep? Wake them up with these tips.
Build your business with the right combination of the two.
How to get customers buzzing about your business
If not, don't worry! Your workers do, so make them your marketing team.
With our nation in turmoil, should you continue business as usual?
Overcome rejection and transform prospects into customers.
Boost your business by doing a little shopping-undercover, of course.
Management & Operations
You've got a great product. It's time to convince superstore buyers to buy it.
Want to strengthen your marketing muscle and save money? Team up.
. . . go back to the drawing board and do some research to find your best prospects.
You don't close sales by being a blabbermouth. Try letting your prospects talk.
When it comes to making your mark, finding the right catch phrase is half the battle.
If you're trying to sell oranges, don't sell to people who like apples.
How to set up a new-business program for your company