Bright Ideas Spark your marketing genius by reading what other innovative entrepreneurs are up to.
By Jerry Fisher •
Opinions expressed by Entrepreneur contributors are their own.
What clever marketing methods are entrepreneurs using todifferentiate themselves? This new column will uncover a few eachmonth to inspire your own creative efforts.
SEEN: A local pizzeria adds to its family appeal byputting Trivial Pursuit Cards on every table. (OK, who playedTV's Doogie Howser, M.D.?)
HEARD: From a door-to-door salesman, to overcome aknee-jerk rejection: "Sir, before you slam the door on me andgo back to watching that Seinfeld rerun . . . ."
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