Jerry Fisher

Memory Lane

Ads infused with nostalgia drive customers your way.

Slogan's Heroes

Create a tag line that stands out from the competition.

Borrowing Brilliance

A "swipe file" helps you generate good ideas.

Seal the Deal

What can you say to make prospects say yes?
Marketing

Keep It Simple

The most effective ad copywriting gets right to the point.

Ain't It Clever?

Spark your marketing genius by reading about what other innovative entrepreneurs are up to.

Bright Ideas

Spark your marketing genius by reading what other innovative entrepreneurs are up to.

Lay it on the Line

If you want your e-mail to get opened, craft a compelling subject line.

First Impressions

An intriguing introduction keeps potential customers from skipping your ad.

Spread the Word

Get customers talking, and they'll do your advertising for you.

Duck Season

What the AFLAC duck can teach you about getting your message into the minds of prospects

Twin Picks

Dare your audience to compare, and your product is sure to get a lot of attention. Here's how to pull off a great side-by-side comparison ad.
Marketing

Take the Plunge

Contrary to popular belief, you use "bad news" to create a successful advertisement. Find out how it's done.

Funny Business

No ifs, ands or buts: playful visuals, paired with copy promoting your selling points, add up to a standout advertisement.

Required Reading

Who says you can't judge a book by its cover? Book jackets can make or break sales--so why not use them to inspire your advertising efforts?