Jerry Fisher

The Cat's Meow

To really be noticed, you've got to break the advertising mold and come up with an idea that's unique in your industry.

Legends for Hire

Using a famous face to attract prospects to your advertising campaign may not be a budget-busting proposition after all. You just need to find the right fit.

A Sure Thing

Too long has the persuasive guarantee played a supporting role in ads. Why not make it the star in your own efforts? It works wonders, we promise.

Altered State

Don't restrict your ads to the same clich├ęd images. Break away with visual special effects to create more bite.

Dare to Compare

Put your product to the test with comparison ads and earn top grades from your target audience.

Face the Facts

Smacking the reader with the cold, hard truth can give your ad a strong punch.

Personal Touches

Pique viewers' curiosity with a peek into people's lives. Why not try a personality profile?

Good Question!

Ask, and the people will read.

Post With the Most

Why mailings need an additional zip

The Writing's on the Wall

Change is inevitable. And, if you do it right, your ad's persuasive impact on the viewer will be, too.

Fear Factors

Push people's panic buttons with these techniques for an alarmingly effective ad.

Shaving Face

Here are three simple techniques that can save any ad from being forgettable.

Looks Good on Paper

Your business deserves an ad that's just begging for attention.

Where Are You Headed?

Sometimes it's not as much what your headline says as where you place it.

Cold Gold

We grant good marks for an ad that thinks outside the icebox.