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Jerry Fisher

30 Recent Stories

A Sharp Opener

In sales-letter writing, it's the most important weapon for capturing your reader's attention.
September 1, 2000 in Entrepreneur Magazine

Let Them Eat.

The right buzzwords can whet consumer appetite for your product.
August 1, 2000 in Entrepreneur Magazine

No Muse, No Fuse!

Wanna' sell units? Make ads that promise to whisk away life's more odious tasks.
July 1, 2000 in Entrepreneur Magazine

Hype-O-Suction

Eliminate some of your ad's excesses, and it can garner more attention.
June 1, 2000 in Entrepreneur Magazine

Ink Different

If your product isn't selling, then draw it a new image.
May 1, 2000 in Entrepreneur Magazine

Make A Splash

A name like the Toilet-Seat Light can have Thomas Edison rolling in his grave, but it can't sell a product on its own.
April 1, 2000 in Entrepreneur Magazine

Once Upon A Time

Share your success story, no matter how small the window of opportunity.
March 1, 2000 in Entrepreneur Magazine

Head Games

Your prospects' own thoughts are potent headline material.
February 1, 2000 in Entrepreneur Magazine

`Toon It Up

Tired of the same old ad? Draw on cartoons to add some character.
January 1, 2000 in Entrepreneur Magazine

Hidden Treasure

Your best possible headline may lay unnoticed--seek it out.
December 1, 1999 in Entrepreneur Magazine

Scare With Flair

Using fear to flag down prospects.
November 1, 1999 in Entrepreneur Magazine

Says Who?

Your claims are most persuasive coming from the mouths of happy customers.
October 1, 1999 in Entrepreneur Magazine

The `WOW' Factor

How do you sell a great gift idea? Enthusiasm!
September 1, 1999 in Entrepreneur Magazine

Alakazam!

Work magic with a testimonial headline.
August 1, 1999 in Entrepreneur Magazine

Command Performance

Ask prospects to take action, and guess what? They just might.
July 1, 1999 in Entrepreneur Magazine

Heads Up!

For some ads, it's no guts, no glory.
June 1, 1999 in Entrepreneur Magazine

All The Raves

A customer's praise could be your flier's best headline.
May 1, 1999 in Entrepreneur Magazine

Scents & Sensibility

Seeing isn't always believing. Get your prospects' attention by engaging their other senses.
April 1, 1999 in Entrepreneur Magazine

What's In A Name?

It depends. If your company's name doesn't describe the product or service you provide, it shouldn't be the focus of your advertising.
March 1, 1999 in Entrepreneur Magazine

Fishing For Ideas

Seeking inspiration for lively ad copy? Try hitting the newsstand.
February 1, 1999 in Entrepreneur Magazine

Site Unseen?

If your Web site gets more misses than hits, the hang-up may be your home page.
January 1, 1999 in Entrepreneur Magazine

Dare To Compare

Create persuasive advertising by revealing how your product beats the competition's.
December 1, 1998 in Entrepreneur Magazine

Personal Touch

If you want to improve results from your sales letters, try some good,old-fashioned charm.
November 1, 1998 in Entrepreneur Magazine

Famous First Words

Three, two, one. That's how much time you have to make a good first impression in advertising--so choose your words wisely.
October 1, 1998 in Entrepreneur Magazine

How To . . .

The phrase that's launched a million ads still reels prospects in.
September 1, 1998 in Entrepreneur Magazine

Have A Heart

Don't be afraid to get a little emotional in your ads.
August 1, 1998 in Entrepreneur Magazine

Classic Lines

Like a good novel, your slogan needs substance if you expect it to stand the test of time and move your product out the door.
July 1, 1998 in Entrepreneur Magazine

The Name Game

How can you spice up your ads without sensationalizing them? Simple. Just drop a name or two.
June 1, 1998 in Entrepreneur Magazine

Young Blood

Meet a future inductee of the Copywriter's Hall of Fame.
May 1, 1998 in Entrepreneur Magazine

The Secret's Out

The one marketing rule you absolutely must know for the new millenium.
May 1, 1998 in Entrepreneur Magazine

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