Jerry Fisher

Size Matters

Does your product jam a lot of benefits into a small package? Here's how to sell it.

In a Nutshell

Something as unexpected as a talking almond could be just what you need to catch the reader's eye.

Give a Little

Make your prospects an offer they can't refuse--a little something for nothing.

Double Play

Combining print with streaming video could be the hook you need to make your online ads more effective.

Quick Study

When you need to capture your prospects' attention in the blink of an eye, remember: less is more.

Against the Tide

To grab attention in a crowded marketplace, try breaking away from the pack with an understated ad.

Getting Physical

An ad inviting prospects to interact with the publication in which it appears can really grab attention.

Claim to Fame

Is your product or service claim as provocative as it could be? Find out how to make yours unforgettable.

Measuring Up

Side-by-side comparison ads can persuade prospects to buy in the blink of an eye.

Pack a Punch

Serving up "bursts" of copy with your ads can attract impatient, time-starved readers.

In Your Face

Cross your fingers, hold your breath . . . and put out ads with no holds barred.

Just Teasing

Refusing to give your prospects the whole story at once is a surefire way to pique their curiosity.

A Hard Sell

How can you convince your tradition-bound prospects to make the switch to e-commerce?

Head Long

Is it too much of a stretch to get your prospect to read a headline the length of your arm?

Talking Heads

Your prospects may be all grown-up, but comic-book-style word balloons still make them stop and stare.