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Jerry Fisher

30 Recent Stories

The Cat's Meow

To really be noticed, you've got to break the advertising mold and come up with an idea that's unique in your industry.
May 1, 2003 in Entrepreneur Magazine

Legends for Hire

Using a famous face to attract prospects to your advertising campaign may not be a budget-busting proposition after all. You just need to find the right fit.
April 1, 2003 in Entrepreneur Magazine

A Sure Thing

Too long has the persuasive guarantee played a supporting role in ads. Why not make it the star in your own efforts? It works wonders, we promise.
March 1, 2003 in Entrepreneur Magazine

Altered State

Don't restrict your ads to the same clich├ęd images. Break away with visual special effects to create more bite.
February 1, 2003 in Entrepreneur Magazine

Dare to Compare

Put your product to the test with comparison ads and earn top grades from your target audience.
January 1, 2003 in Entrepreneur Magazine

Face the Facts

Smacking the reader with the cold, hard truth can give your ad a strong punch.
December 1, 2002 in Entrepreneur Magazine

Personal Touches

Pique viewers' curiosity with a peek into people's lives. Why not try a personality profile?
November 1, 2002 in Entrepreneur Magazine

Good Question!

Ask, and the people will read.
October 1, 2002 in Entrepreneur Magazine

Post With the Most

Why mailings need an additional zip
September 1, 2002 in Entrepreneur Magazine

The Writing's on the Wall

Change is inevitable. And, if you do it right, your ad's persuasive impact on the viewer will be, too.
August 1, 2002 in Entrepreneur Magazine

Fear Factors

Push people's panic buttons with these techniques for an alarmingly effective ad.
July 1, 2002 in Entrepreneur Magazine

Shaving Face

Here are three simple techniques that can save any ad from being forgettable.
June 1, 2002 in Entrepreneur Magazine

Looks Good on Paper

Your business deserves an ad that's just begging for attention.
May 1, 2002 in Entrepreneur Magazine

Where Are You Headed?

Sometimes it's not as much what your headline says as where you place it.
April 1, 2002 in Entrepreneur Magazine

Cold Gold

We grant good marks for an ad that thinks outside the icebox.
March 1, 2002 in Entrepreneur Magazine

In Your Eyes

Take it from American Express: The right visual cues draw readers into your ad.
February 1, 2002 in Entrepreneur Magazine

Come to a Head

Once you've got a great headline for your ad, don't skimp on the details.
January 1, 2002 in Entrepreneur Magazine

You Name It

"Sorry, what did you say your name was again?" That's the one question you don't want people asking about your business.
December 1, 2001 in Entrepreneur Magazine

Toon Up

Make your brand as instantly recognizable as Bugs Bunny.
October 1, 2001 in Entrepreneur Magazine

Dino Sore

Can a new marketing campaign boost Barney's slumping sales?
September 1, 2001 in Entrepreneur Magazine

Sushi Surprise

For true marketing inspiration, head for your product's home turf.
August 1, 2001 in Entrepreneur Magazine

Brand Anew

When a company no longer does what its name promises, it's time to change names and market like hell.
July 1, 2001 in Entrepreneur Magazine

Sound Familiar?

Your prospects want you to say what they feel.
May 1, 2001 in Entrepreneur Magazine

Brains and Beauty

This software makeover runs more than skin deep.
April 26, 2001 in Entrepreneur Magazine

Personal Appearance

The best face to put on your business is your own.
April 1, 2001 in Entrepreneur Magazine

Chart Smart

Charts may make good copy, but does your ad tempt prospects to read them?
March 1, 2001 in Home Based Business

Fine Print

The best ad phrases have already been written.
February 1, 2001 in Entrepreneur Magazine

Pop The Question

Not the question—but a question mark can make you advertisement more powerful.
December 1, 2000 in Entrepreneur Magazine

No More Mr. Nice Ad

Cute doesn't cut it. To succeed, you've got to be more aggressive.
November 1, 2000 in Entrepreneur Magazine

What's The Big Deal?

It should be the first thing out of your ad's mouth.
October 1, 2000 in Entrepreneur Magazine