The Key to Success One important component is keeping your customers satisfied.

Aug 24, 2001

Following are five ways to keep your customers happy.

Find out what your customers want. Don't guess. Ask themthrough surveys, focus groups, any way you can.
Dazzle them with service so remarkable they'll tell theirfriends and colleagues. Nothing works like word-of-mouthmarketing.
Be responsive. Don't make your customers wait for service,not on the phone or in your store. Take care of their needsimmediately.
Never deceive your customers. Eventually, they'll find out,and they'll never come back to you.
Reward your clients. Offer frequent-buyer programs, volumediscounts or other incentives to show you appreciate theirbusiness.

Excerpted from Get Smart: 365 Tips To Boost Your EntrepreneurialIQ

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