How to Jumpstart Engagement on Twitter (Infographic) Find out the best time of day, length of tweet and more.

By Kristin Piombino • Mar 31, 2013

This story originally appeared on PR Daily

Brands that want to succeed on social media know the number of followers they have isn't as important as how engaged those followers are.

But engaging followers is no easy task.

You have to know what kind of content your customers like, and when they use various social media sites.

To help you out, an infographic from Fusework Studios offers a few general guidelines on how to get more engagement on Twitter.

For example, tweets sent on the weekend get 17 percent more engagement than tweets sent during the week. Wednesday and Thursday are the days with the lowest engagement rates.

Also, tweets with less than 100 characters see 17 percent more engagement than longer tweets.

Are you looking for more retweets? Just ask your followers. A tweet's retweet rate increases 12 times when you ask followers for a retweet. Only 1 percent of brands actually do this.

Check out the infographic for more:

How to Jumpstart Engagement on Twitter (Infographic)

Kristin Piombino

Kristin Piombino is associate editor of Ragan.com

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Most Popular

See all

Leadership

7 Tips for Empowering Mothers in the Workplace

Moms make up an important and large segment of the workforce, yet too often have been overlooked in the development of company culture. In this article, we explore seven ways that companies can empower mothers in the workplace, through the lens of my own experience as a mom and CEO.

By Sarah Parks

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

By The Staff of Entrepreneur Media, Inc.

Business Solutions

Get Microsoft Office Plus Windows 11 Pro for $70 This Week Only

Use Microsoft Office to streamline productivity and Windows 11 Pro for security, collaboration, and more.

By Entrepreneur Store

Fundraising

My Startup Couldn't Raise VC Funding, So We Became Profitable. Here's How We Did It — And How You Can Too.

Four months ago, my startup reached profitability for the first time. It came after more than a year of active work and planning, and here's what it took.

By Martins Lasmanis

Growing a Business

How Small Businesses Can Master a Complex Labor Market

Navigating today's labor market is a high-stakes game for small businesses as they compete to attract top talent. Here are a few strategies for small businesses to consider as they build and strengthen their teams.

By Rich Rao