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Jiffy Lube Renovates With Women Customers In Mind <b></b>

entrepreneur daily

Houston-Jiffy Lube, the leader in the quick oil-changemarket, is starting a new initiative for the 59 percent ofoil-change customers who are female, by making its waiting roomsmore amenable to women customers.

The Pennzoil subsidiary has already tested six sites in Chicagoand San Francisco, adding softer colors, free local phone calls,Internet access, women's magazines and CD listening posts.Jiffy Lube president Marc Graham-the father of four daughters-saysthat so far women like the new look, and half say they are now morelikely to return to a Jiffy Lube.

The $15,000 to $20,000 renovations will be rolled out at up to100 of 530 company-owned stores in the next year. Jiffy Lube alsowants its 1,600 franchisees to remodel their locations toincorporate these modifications. -Business Week

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