A Win-Win Marketing Strategy Why not outsource parts of your Web site?

Jan 24, 2003

Don't be afraid to outsource components of your Web site,such as the shopping cart, tracking customers and handlingtransactions. Many pundits advise against this, but there'slittle downside risk. This is not so different from abrick-and-mortar business contracting to have cleaning or payrollservices.

Visitors who come to your site and decide to buy a product needmerely to click "add to my purchase" or "add toshopping cart." This links them to your outsourcing service, asecure server that receives this visitor's credit card andcontact information and completes the transaction for you. Whenvisitors are finished shopping, they return to your Web site.

Outsourcing doesn't force you to relinquish control.Actually, you maintain complete control of your Web pages on theserver you've selected. You're able to maintain flexibilityand are free from handling routine transactions. The site visitoris able to make purchases quickly, easily and seamlessly--and maystill linger on your site. It's a win-win-win marketingstrategy.

Excerpted from 101 Internet Marketing Tips For YourBusiness

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Most Popular

See all

Career

Jobs Are Disappearing — These 3 Strategies Are What You Need to Future-Proof Your Career

Adopting tech tools for professional development, combined with boosting soft skills and staying tech-savvy, offers a path to becoming an invaluable asset in a tech-driven future.

By Dr. Dave Bolman

Business News

Is It an iPad or a MacBook? Apple Makes It Tough to Tell By Revealing a 13-Inch iPad Pro With 'Outrageously Powerful' M4 Chip for AI

The new iPad keyboard has a function row and larger trackpad "so the entire experience feels just like using a MacBook," said John Ternus, Apple senior vice president of hardware engineering, at Apple's first event of 2024.

By Sherin Shibu