📺 Stream EntrepreneurTV for Free 📺

"Mind-Blowing" Wine The winemakers approach at Ravenswood Winery is to educate patrons in a bold, hands-on experience.

entrepreneur daily
Mind-Blowing Wine

Ravenswood Winery
Sonoma, California

Ravenswood Winery began life in 1976, when Winemaker Joel Peterson scrambled to harvest eight tons of Sonoma County Zinfandel before the rains fell. A student of Native American mythology, Joel knew that the raven was a trickster who taught humans how to survive.

Joel learned well. "In the 1960s and '70s, " he recalls, "The European wines I admired were made in a relatively primitive way, without much technological interference. I didn't see why Ravenswood couldn't employ Old World methods if we were vigilant. Why eliminate a time-honored tradition by substituting technology that's more like food processing than winemaking?"

Because of this philosophy, Ravenswood employs relatively archaic winemaking techniques. For example, instead of sterilizing their grape juice with sulfur and adding a commercial yeast culture, the winery uses native vineyard yeasts that have a broader range of flavors and aromas. They also ferment in small, open-topped tanks and allow the temperature of the juice to get very warm to extract all the color and flavor possible. The wine remains in contact with its skins for weeks, not days, after which they age it in small French oak barrels.

Working with different Zinfandel growers, Joel discovered that many of these meticulously farmed vineyards yield distinctive flavor profiles from specific spots. The result is Ravenswood's prized Vineyard Designate Series. These unique, handcrafted wines are very limited in production and are only available to taste at Ravenswood's Visitor Center. But that's just one reason people visit Ravenswood.

The winery is a regular "Department of Zinformation," with fun educational programs to help guests improve their wine IQ. There's even an official wine educator on staff who, each morning, guides visitors through the historical Estate Vineyard, with some of the area's oldest clones. From there, he shows them the barrel room and Ravenswood's "non-wimpy" winemaking process, and often shares a taste--right from the barrel. Each morning, weather permitting, a vineyard estate tour is offered. And for a hands-on lesson, visitors can reserve a spot in a Blending Seminar. It's no wonder visitors often return the next day to further their education and enjoy Ravenswood's distinctive tasting room-only wines.

What To Buy:
'07 Estate ZinfandelVibrant, sweet cherries, blackberries, long fruity finish $35
'07 Ravenswood IconBold, dark, cherry fruit, hints of clove, licorice, leather $62
'06 Rancho SalinaDark fruit, herbs, smoke, tar, spice $40

Contact:
888.669.4679; 707.933.2332
ravenswood-wine.com
18701 Gehricke Rd
Sonoma, CA 95476

Getting There:
From CA-12/121, turn right on Napa Rd. Turn right onto 8th St E. Turn left on E. MacArthur St. Turn right on 7th St E. Turn left on Lovall Valley Rd. Turn right on Gehricke.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

Kevin O'Leary Says This Is a 'Huge Red Flag' When He's Looking at Resumes

The "Shark Tank" star took to X to share his opinions on job hopping — and how long you should really stay in a job.

Business News

The Met Museum, OpenAI Created an AI Chatbot With the Persona of a 1930s Socialite for a New Exhibit

The finale of the Costume Institute's latest fashion exhibit features a wedding dress worn 94 years ago by New York socialite Natalie Potter and an AI chatbot with her vibe.

Side Hustle

The Sweet Side Hustle She Started in an Old CVS Made $800,000 in One Year. Now She's Repeating the Success With Her Daughter — and They've Already Exceeded 8 Figures.

Mother-daughter team Elisabeth and Gina Galvin are taking their snack brand Stellar Snacks to new heights, literally — you've probably seen their products in-flight.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.