📺 Stream EntrepreneurTV for Free 📺

One-of-a-Kind LeBron James Card Sells For Sky-High Price The limited-edition card sold at auction for $2.4 million.

By Emily Rella

entrepreneur daily
Jason Miller | Getty Images

LeBron James is no stranger to breaking records on the basketball court, and now the Lakers superstar has clinched another major accomplishment — off the court.

A Lebron James basketball card sold at auction for $2.4 million, the highest price ever recorded for a card found and sold in the same year.

This past weekend sports collectible company Goldin held an auction for the 2020-21 Panini Flawless Triple Logoman LeBron James card, a rare, limited-edition card that features logo patches from three of James' game-worn jerseys (Cleveland Cavaliers, Miami Heat, Los Angeles Lakers).

The card is one of five in the series, but it is the only card that features only one player.

Card collectors, including rapper Drake, had been on the hunt for what's been dubbed the "holy grail" of cards -- by literally buying boxes of the card and then opening them up to see if they had found the one-of-a-kind piece of cardboard.

"The card stands out like no other card in the history of the industry," said Ken Goldin, founder and executive chairman of collectible company Goldin, which ran the auction, told Bleacher Report. "Typically, it's the older vintage cards that are very valuable. ... But there's really never been a card this popular before it was even pulled from a pack."

The sale of the card fell short of expectations, though, with Goldin suggesting it was valued somewhere between $3 and $5 million.

A Lebron James rookie basketball card that sold for $5.2 million last April tied the second-place record with a Mickey Mantle baseball card that also sold for $5.2 million earlier that year.

The record for the most expensive card ever sold belongs to a T206 Honus Wagner baseball card, which sold for $6.06 million (including a 20% buyers' premium) last August.

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

He Started a Luxury Side Hustle at Age 13 — Now the Business Earns More Than $10 Million a Year: 'People Want to Help You When You're Young'

Michael Morgan, now the owner of Iconic Watch Company, always had a passion for "old things" — and he turned it into a lucrative venture.

Thought Leaders

It's the End of the Entrepreneurial Era As We Know It

With the rise of advanced technologies and AI, are we losing all sense of the independent business person and entrepreneur?

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Franchise

These 5 Bad Habits Are Hurting Your Business — Here's How to Break Them

When you develop these negative habits, it can severely impact work performance and, because the behavior has become so routine, you may not even realize the harm you're causing. Here's how to tackle these 5 bad business habits head-on.