📺 Stream EntrepreneurTV for Free 📺

Yum Brands Revamping Image <b></b>

entrepreneur daily

Louisville, Kentucky--Yum Brands is attempting to move ahead of the competition by improving the menu choices, service quality and dining atmosphere of the 33,000 restaurants it operates via its five fast-food chains, including Pizza Hut and Taco Bell. The restructuring is in response to patron feedback the company started ambitiously soliciting three years ago, after the chain's chief executive, David Novak, took over. Under Novak, Taco Bell is receiving new grills to cook recently added menu items.

Yum Brands is also experimenting with higher-end concepts, such as the Yan-Can Asian restaurant chain. While these strategies have been paying off, Novak acknowledges that it will take time to revamp Yum Brands' image. -Forbes

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Most Popular

See all
Business News

'I'm Smarter Now...But Also Poorer': Warren Buffett Says Berkshire Hathaway Ditched Its Entire Stake in Paramount at a Big Loss

Buffett confirmed the decision during Saturday's Berkshire Hathaway annual shareholder meeting.

By Emily Rella
Business News

Fans Can't Get Over 'Insane' Menu Prices at Formula 1 Miami Grand Prix: 'Missing a Decimal Somewhere'

Welcome to Miami, where an F1 lobster roll costs $280.

By Emily Rella
Business News

Jack Dorsey Announces His Departure from Bluesky on X, Calls Elon Musk's Platform 'Freedom Technology'

Dorsey helped fund and promote the rival social media platform.

By Sherin Shibu
Business News

The Largest Bank in the U.S. Recently Disclosed a Massive Security Flaw, Affecting Nearly Half a Million Retirement Customers

One of the people who had unauthorized access self-reported the issue.

By Sherin Shibu
Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

By The Staff of Entrepreneur Media, Inc.
Marketing

How to Attract Website Visitors in the AI Era — 4 Alternative Channels to Explore

As Google shifts towards generative search results, website owners must adapt their marketing strategies to maintain and grow their audience. Discover proven tactics for expanding your reach and attracting visitors through alternative channels.

By Anat El Hashahar (Anne Moss)