Yum! Opens First Taco Bell in China <b></b>

May 26, 2003

Irvine, California--Yum! Brands Inc. formally opened its first Taco Bell outlet in China and said it will be watching the Shanghai outlet's performance carefully to guide its future expansion plans for the Mexican fast-food chain there. For the chain's launch in China, Yum! has replaced Taco Bell's fast-food format with a full-service style restaurant. The company isn't sure how popular Taco Bell will be among the Chinese, who have flocked to Yum's other chains, Pizza Hut and KFC. -Dow Jones

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Most Popular

See all

Business News

Fans Can't Get Over 'Insane' Menu Prices at Formula 1 Miami Grand Prix: 'Missing a Decimal Somewhere'

Welcome to Miami, where an F1 lobster roll costs $280.

By Emily Rella

Marketing

Want to Know the Secret to Closing More Sales? 65% of Consumers Say They Will Buy If Your Company Does This.

Encouraging and supporting your employees in their personal branding efforts is not just a strategy for individual growth, but it's also a forward-thinking business approach to elevate your company in a competitive market.

By Christine Wetzler

Business Solutions

Snag Microsoft Office for $30 During a One-Week Price Drop

Set your team up with capable programs from a leading tech company.

By Entrepreneur Store

Marketing

How to Attract Website Visitors in the AI Era — 4 Alternative Channels to Explore

As Google shifts towards generative search results, website owners must adapt their marketing strategies to maintain and grow their audience. Discover proven tactics for expanding your reach and attracting visitors through alternative channels.

By Anat El Hashahar (Anne Moss)

Business News

The Largest Bank in the U.S. Recently Disclosed a Massive Security Flaw, Affecting Nearly Half a Million Retirement Customers

One of the people who had unauthorized access self-reported the issue.

By Sherin Shibu

Starting a Business

At 22 Years Old, He Made a 'Beautifully Stupid' Bet on Himself. Now This Founder Runs a $100 Million Online Business.

Charles Gillespie, founder and CEO of Gambling.com Group, says entrepreneurs need to embrace risk and bet big on themselves.

By Leo Zevin