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Co-Brand Your Company Sharing space with another business

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To keep costs down, consider sharing space with another companythat does not compete with your business, one that might evencomplement yours. This is known as co-branding, such as when asandwich chain places a unit in a convenience store. Put yourspace-sharing agreement in writing, detailing each party'srights and responsibilities, and give yourself an out if you needit.

Excerpted from Start Your Own Business: The Only Start-Up GuideYou'll Ever Need

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