📺 Stream EntrepreneurTV for Free 📺

The History of Excellence The downtown tasting room coupled with exquisite wines, give the Arroyo Robles Winery a quaint charm reminiscent of the Paso Robles' history.

entrepreneur daily
The History of Excellence

Arroyo Robles Winery
Paso Robles, California

The historic Mastagni building in downtown Paso Robles is said to have been a camera store, a drugstore, and many other things before it became the tasting room for Arroyo Robles Winery in 2006. Since then, it has served as a hot spot for visitors in search of distinctive wines.

The popular wines are handcrafted by Bob Shore, a former engineer who has worked alongside his son Jason and daughter Brianna for years. They started making wine in 1998, sharing equipment in a converted apple barn in See Canyon, just north of Avila Beach. They developed one vineyard in Paso Robles, sold it, and purchased their current estate vineyard six miles north of Paso Robles in 2005.

The Shores first intended to build a tasting room on their relatively remote vineyard site but were foiled by red tape. So their eyes turned to Paso's town square, where renovations were underway after an earthquake. "The downtown location of our tasting room is serendipitous," Jason says. He explains that they have met many neighbors and visitors who may never have found them otherwise.

The lively, dog-friendly tasting room, managed by Brianna, features a well-stocked shop of gifts and gourmet food items. It also frequently serves as a small classroom where Bob can guide wine enthusiasts through the nuances of tasting, food pairing, and blending. Bob's favorite class is his pruning seminar, which starts in the vineyard--just like his wines.

The Arroyo Robles Winery portfolio is distinctive and diverse. "Our goal is to create quality wines that taste good to people," Jason says. And they do. Recently, the 2006 Tempranillo was awarded a Best of Class at the 2009 Mid-State Fair Central Coast Wine Competition; while at the San Francisco Chronicle Wine Competition, the Grand Cuv�e won a Double Gold. But, as highly as the Shores value accolades, they most appreciate the enthusiasm of their growing list of wine club members. The Shores currently produce around 4,000 cases of wine annually and expect to increase production this year to keep up with demand. From the taste of things, the historic building that houses Arroyo Robles Winery will continue to do so for quite a long while.

What To Buy:
? Tempranillo
Bold, intense, cherry, spice, vanilla $28
? Chardonnay Creamy, smooth with tart fruit, slight oak $24
? Otra Syrah /Viognier blend, delicious fruit, bold tannins $28
Grand Cuv�e Sparkling Satisfying mix of Chardonnay and Sauvignon Blanc $16

Contact:
877.749.9463; Fax: 805.467.3761
arroyorobles.com
739 12th St
Paso Robles, CA 93446
Tasting Room Open Daily 11-7

Getting There:
From Hwy 101, take Exit 232 onto Spring St. Turn right on 12th St. The winery is on the right.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

Kevin O'Leary Says This Is a 'Huge Red Flag' When He's Looking at Resumes

The "Shark Tank" star took to X to share his opinions on job hopping — and how long you should really stay in a job.

Business News

The Met Museum, OpenAI Created an AI Chatbot With the Persona of a 1930s Socialite for a New Exhibit

The finale of the Costume Institute's latest fashion exhibit features a wedding dress worn 94 years ago by New York socialite Natalie Potter and an AI chatbot with her vibe.

Side Hustle

The Sweet Side Hustle She Started in an Old CVS Made $800,000 in One Year. Now She's Repeating the Success With Her Daughter — and They've Already Exceeded 8 Figures.

Mother-daughter team Elisabeth and Gina Galvin are taking their snack brand Stellar Snacks to new heights, literally — you've probably seen their products in-flight.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.