📺 Stream EntrepreneurTV for Free 📺

Walmart Shuts Down Fake Press Release Claiming That Crypto Coin Can Be Used as Payment A fake statement was released which claimed that Walmart had entered a partnership with popular cryptocurrency Litecoin.

By Emily Rella

entrepreneur daily

The old adage of don't believe everything you read hit Walmart hard today after a fake press release was published by sources pretending to be the company.

The fake release, which was sent out by Global Newswire, claimed that cryptocurrency coin Litecoin would soon be accepted as a form of payment at Walmart online, sending Litecoin skyrocketing up to nearly 30% at its highest uptick.

The coin reached a valuation of $232.

However, Walmart quickly shut down the fake news as the press release was scrubbed.

Related: Google Finance Adds a Tab for Bitcoin, Ether and Litecoin

"Walmart had no knowledge of the press release issued by GlobeNewswire and there is no truth to it. Walmart has no relationship with litecoin," a Walmart representative said in a statement, per Reuters.

CNBC reported that the Litecoin Twitter account retweeted the release Monday morning before verifying with Walmart on the accuracy. Litecoin then issued a formal statement on the same social media platform following the bombshell.

"We feel the need to comment on the recent false news that the Litecoin Foundation and Walmart announced an official partnership. This is not the case and we have no information as to where this idea or the release to the press originated," the statement reads. "A fake press release, which looked to be official, was sent out this morning across Global Newswire. It is not our policy to release a partnership in such a way."

Litecoin was up a mere 1.84% as of late Monday afternoon, valued at around $181.74.

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Marketing

How to Actually Get Returns in Your Marketing Efforts

The field of newsletter marketing offers a highly cost-efficient channel for achieving high ROI in promotional campaigns, thanks to new AI-powered tools that identify target audiences and track their engagement with ads, enabling the ability to optimize spend.

Growing a Business

Hiring an Agency of Some Kind Is Inevitable as You Grow — These Are My Insider Recommendations For a Successful Agency Relationship.

For many entrepreneurs, hiring an agency — whether it's a PR agency, a branding agency or a sales training agency — is new ground. I've been in your shoes and I've worked on both sides; these are my suggestions to find the right agency partnership.

Side Hustle

3 Secrets to Starting a Small Business Side Hustle That Gives Your Day Job a Run for Its Money, According to People Who Did Just That — and Made Millions

Almost anyone can start a side hustle — but only those ready to level up can use it to out-earn their 9-5s.

Franchise

These 5 Bad Habits Are Hurting Your Business — Here's How to Break Them

When you develop these negative habits, it can severely impact work performance and, because the behavior has become so routine, you may not even realize the harm you're causing. Here's how to tackle these 5 bad business habits head-on.

Devices

Working Late? This Charging Pad and Nightlight Combo is $60 Off.

Get your bedside table up to snuff with this clever device.