📺 Stream EntrepreneurTV for Free 📺

Zillow Launches 1% Down Payment Mortgage Program Amid Housing Affordability Crisis The initiative comes amid a nearly 40-year low in housing affordability.

By Madeline Garfinkle

Key Takeaways

  • Zillow introduces 1% down payment mortgage program to aid unaffordable housing woes.
  • The program's initial launch in Arizona, with plans for expansion.
entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Zillow is introducing a mortgage program that offers a 1% down payment, aiming to lure in potential homebuyers grappling with an acutely unaffordable housing market, the real estate company announced on Thursday.

The program is initially being rolled out in Arizona, with plans to expand to other markets. The initiative intends to accelerate the path to homeownership for eligible buyers by reducing the time they would otherwise need to save and broaden access to properties.

Zillow's 1% Down Payment Program comes as housing affordability has reached its lowest point in nearly 40 years. Recent market developments, such as ongoing rises in U.S. home prices, which have been continuing to increase since January, and the Fed raising rates for 30-year fixed mortgage rate to 7.23% this week, hitting a 22-year high, have worsened the already challenging affordability situation, and trapped would-be buyers in a cycle of renting instead of owning.

"Homeowners are smiling big, while the renters feel like their dream is out of reach, frustrated that other people are getting the housing wealth while they are left out paying higher rents each month," Lawrence Yun, chief economist with the National Association of Realtors, told Yahoo Finance.

Related: The Average Homeowner Became 40 Times Wealthier Than Renters Over The Past 10 Years

At present mortgage rates, purchasing (which is currently over $422,000) requires a monthly payment of $2,440 for those with a 20% down payment, a $1,172 increase from just two years ago, according to mortgage technology and data provider, Black Knight, per CNN.

The rise is due to the 11% interest rate hikes by the Federal Reserve over 18 months, resulting in 38.6% of median household income being required for the monthly payment on an average home purchase, the highest since 1984.

"To put today's affordability levels in perspective, it would take some combination of up to a 28% decline in home prices, a more than 4% reduction in 30-year mortgage rates, or up to a 60% growth in median household incomes to bring home affordability back to its 25-year average," Andy Walden, vice president of enterprise research and strategy at Black Knight, told the outlet.

With Zillow's 1% Down Payment Program, the company said in the release that it's aiming to mitigate the current buyer market and lower the financial barriers currently pricing out millions of would-be buyers.

Zillow Home Loans' analysis found that by cutting the down payment to 1%, an individual seeking to buy a $275,000 property in Phoenix, Arizona, and earning 80% of the local median income and saving 5% of their earnings, would be able to accumulate sufficient funds for the down payment in just 11 months, the company stated in the release. In contrast, a buyer in the same scenario who would typically be required to save 3% of the purchase price, would need 31 months to make the down payment.

Related: Housing Is Less Affordable Now Than at the Peak of the 2008 Housing Bubble

Madeline Garfinkle

News Writer

Madeline Garfinkle is a News Writer at Entrepreneur.com. She is a graduate from Syracuse University, and received an MFA from Columbia University. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

3 Secrets to Starting a Small Business Side Hustle That Gives Your Day Job a Run for Its Money, According to People Who Did Just That — and Made Millions

Almost anyone can start a side hustle — but only those ready to level up can use it to out-earn their 9-5s.

Business News

Jeff Bezos and Amazon Execs Used An Encrypted Messaging App to Talk About 'Sensitive Business Matters,' FTC Alleges

The FTC's filing claims Bezos and other execs used a disappearing message feature even after Amazon knew it was being investigated.

Business News

Elon Musk Reveals His Tactics for Building Successful Companies, Including Sleeping Under His Desk and 'Working Every Waking Hour'

Musk shared the secrets on a podcast with Nicolai Tangen, CEO of the $1.6 trillion Norges Bank.

Business News

Ring Camera Owners Will Receive $5.6 Million in Payments After FTC-Amazon Settlement. Here's How Many Customers Are Eligible — And How They'll Get the Cash.

The payouts are a result of a June 2023 settlement with Amazon over privacy violation allegations against the camera company.

Business News

'My Mouth Dropped': Woman Goes Viral For Sharing Hilarious Cake Decorating Mishap at Walmart

Peyton Chimack has received over 703,000 views on her TikTok post of her birthday cake.