Thanks in part to craft gurus like Martha Stewart, flower arranging and dried flower products have become extremely popular as home decorations, gifts, and as a hobby. Starting a flower arranging instructional business can be fun, and easily operated from home. The business requires only a minimal investment to get things rolling. Students are currently paying as much a $50 to $75 for one three-hour course, making this a potentially very profitable business venture. Building alliances with flower shops, garden centers, and retail gift stores is a great way to market the business initially, as these types of businesses can act as a referral source or even a joint venture partner, with the flower arranging courses being conducted nights and weekends from their locations. Securing only ten new students per week, and charging a mere $60 for the flower arranging course, will create business revenues of more than $30,000 per year.