Independent music labels have become a mainstay in North America, and the rise in numbers of independent music labels rest solely with the creation and subsequent popularity of the internet. Independent music labels now have the ability to level the playing field with their larger and better financed competition by marketing new bands, performers and music online. Furthermore, never in the history of music has there been such a wide variance of musical styles available to suit everyone's musical tastes--everything from jazz and hip-hop to electronica and good ol' rock 'n' roll. The key to successfully starting and operating an independent music label will rest squarely in your ability to secure the right musical acts and performers to sign, market and promote. The startup costs are high for this unique entertainment venture, but the profit potential is also very high.
Your customers are music-lovers all over the world. But you'll also need to attract the attention of performers and stores that might sell the music.