Flipkart Introduces Camera In Its App Using this feature, customers can view products in their physical environment to understand their fit and how they will look like in real life
By Prabhjeet Bhatla •
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Homegrown e-commerce marketplace Flipkart on Wednesday announced the introduction of an immersive e-commerce experience with Flipkart Camera, an augmented reality capability on the Flipkart App.
This new offering will enable shoppers to leap from "imagining' to "experiencing' what a product will look like in reality before making a purchase.
With e-commerce today becoming a part of our lives, there is a need and an opportunity to bring real-life purchasing experiences to customers using technologies such as augmented reality. Flipkart Camera aims to make the online experience more engaging and beneficial for customers and help them make informed decisions.
In categories such as furniture, luggage and large appliances, where customers need to estimate the size and fit of the product and understand its aesthetics before making a purchase decision, customers can have a visual, 3D experience of products using Flipkart Camera.
Another important category where this capability will build customer confidence and remove guesswork is the Beauty category, with customers getting a chance to try products virtually before making a decision. With customers increasingly shopping on the go and from the comfort of their homes, this new experience will enable customers to purchase the right product without having to step out given COVID-19 restrictions.
"At Flipkart, we are constantly working towards making e-commerce an inclusive and immersive experience for customers. With the Flipkart Camera feature, we aim to take this experience a notch higher by offering in-house demonstrations of products from the comfort of a consumer's living room, thereby helping them make an informed decision before purchasing. This technology has far-reaching applications and can improve customer experience manifold while also helping customers find the right product fit," said Jeyandran Venugopal, chief product and technology officer, Flipkart.
The rapid adoption of smartphones has propelled the usage of augmented reality amongst customers. According to a report by Gartner, Gen Z and millennials are driving the demand for augmented reality (AR) and virtual reality (VR) features, with 30 per cent of the sample space wanting more AR/VR capabilities incorporated in their shopping experience.
