Join our Waitlist for Expert Advice!

Living Life Out of a Backpack Clovia Co-founder talks about his favourite backpack and calls it a magical hat!

By Priyadarshini Patwa

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Entrepreneur India

Clovia, India's fastest growing brand lingerie is conversation about underwired, cups, straps, hook easier, especially as lingerie is usually uttered in hushed tones. The credit for making the lingerie market much beyond than just furtive visits to neighbourhood stores goes to Suman Chowdhury, Co-founder, and COO, Clovia. A fashion designer by profession, Chowdhury has worked with renowned brands such as Lee Cooper, and Levis-denizen. He has also designed clothes for Sarah Jessica Parker, Amanda Bynes, and Venus Williams, under the brand S&B, USA. Now he wants Clovia to be recognised globally for its quality and design. Chowdhury is a man in a hurry. Constantly on the move, it is his backpack that keeps his entire world compact.

The Backpack Story

Chowdhury has been a true backpack person since college. The convenience that allows him to stuff everything inside a bag and still not feel the weight of it is his sole reason for choosing a backpack over any other bag. "Also while travelling, I love to keep my hands free," he confides.

Samsonite – Make In India

Being a firm believer of "Make In India', he uses a backpack created locally. "The version I use is custom- made for MacBook. I like to keep it functional when it comes to the backpack. All the necessities like portable charging points, a separate compartment for my Kindle and a secure pocket for my travel documents complete the loop for me," he says. Plus the cushioning at the back and the strap shape helps distribute the weight equally. Also, the bag was gifted to him by his wife on his birthday.

Magical & Well-Organised

Chowdhury says his backpack has well-organized compartments for storage of documents, devices and clothing (in his case, it's more of garment samples). It also has a hidden pocket where he can keep the dark chocolates safe.

"My backpack is sleek from the outside. It's almost like a magician's hat, things I wish to keep coming out. It is black and almost invisible," he says with more than a touch of pride.

(This article was first published in the July 2019 issue of Entrepreneur Magazine. To subscribe, click here)

Priyadarshini Patwa

Former Features Editor, Entrepreneur India

Priyadarshini Patwa is the Former Features Editors of Entrepreneur India and hosted an Instagram show every Friday named ‘Lighten Up’, about people from different walks of life and talk about their work and beyond. She handled the lifestyle, features, technology, entertainment segments and was also responsible for the Digital Covers. Previously she has worked with MensXP, a Times of India entity and Deccan Chronicle. 

Business News

A Billionaire Founder Admits He Had 'Horrible Habits' — Then He Started a Morning Routine That 'Transformed' His Life

Kind Snacks founder Daniel Lubetzky used to go to sleep at 2 a.m. and skip his morning workout.

Starting a Business

I Quit My Corporate Job to Start a Business. Here's How I Went From Having $35,000 Credit Card Debt to Making $4 Million.

Courtney Allen, founder and CEO of presentation design agency 16x9, "recklessly" left corporate life behind in 2015 to pursue entrepreneurship.

Business News

Google's CEO Says AI Is Now Responsible for 25% of 'All New Code' Created at the Company

Google CEO Sundar Pichai said engineers are moving faster because of AI.

Business News

Read the Memo Dropbox's CEO Wrote to Staff Announcing Layoffs, Cutting 20% of Workforce

Dropbox CEO Drew Houston announced the company was laying off more than 500 employees in a blog post on Wednesday.

Business News

Starbucks Is Ditching Olive Oil Coffee From Its 'Overly Complex' Menu

The move is part of an effort to turn around lagging sales.