Entrepreneur: Latest from John Williams http://www.entrepreneur.com The latest small business tips and advice from Entrepreneur.com. en-us Copyright 2014 Entrepreneur.com Inc., All rights reserved. Entrepreneur.com webmaster@entrepreneur.com (webmaster) 5 Business Wed, 23 Jan 2008 00:00:00 GMT Colors That Bring Out Your Brand Make sure the colors you choose are sending the right message to your customers. Wed, 23 Jan 2008 00:00:00 GMT http://www.entrepreneur.com/article/189456 http://www.entrepreneur.com/article/189456 Make sure the colors you choose are sending the right message to your customers. Is Their Perception Your Reality? Find out if your branding efforts are making a positive impact on your customers. Wed, 19 Dec 2007 00:00:00 GMT http://www.entrepreneur.com/article/188222 http://www.entrepreneur.com/article/188222 Find out if your branding efforts are making a positive impact on your customers. Top 5 Business Card Blunders Avoid these mistakes that could ruin your branding efforts. Wed, 24 Oct 2007 00:00:00 GMT http://www.entrepreneur.com/article/185886 http://www.entrepreneur.com/article/185886 Avoid these mistakes that could ruin your branding efforts. 6 Ways to Convey Quality It's not enough to say you have a quality product. Gain your customers' trust by upholding high standards. Fri, 07 Sep 2007 00:00:00 GMT http://www.entrepreneur.com/article/183780 http://www.entrepreneur.com/article/183780 It's not enough to say you have a quality product. Gain your customers' trust by upholding high standards. Know--and Brand--Thyself The ancient Greek adage is more than just a pithy saying. Creating a personal brand will show your strengths throughout life. Fri, 03 Aug 2007 00:00:00 GMT http://www.entrepreneur.com/article/182482 http://www.entrepreneur.com/article/182482 The ancient Greek adage is more than just a pithy saying. Creating a personal brand will show your strengths throughout life. 5 Tips for Writing Quick-Read Copy Want to keep your audience's attention? Here's how to keep it short. Mon, 09 Jul 2007 00:00:00 GMT http://www.entrepreneur.com/article/181280 http://www.entrepreneur.com/article/181280 Want to keep your audience's attention? Here's how to keep it short. Highlight Your Brand with a Favicon Want to capture your web audience? Use a 'favorites icon.' Tue, 12 Jun 2007 00:00:00 GMT http://www.entrepreneur.com/article/179720 http://www.entrepreneur.com/article/179720 Want to capture your web audience? Use a 'favorites icon.' Target the Right Niche Looking for your niche? Here's how to find one that'll work for your business. Thu, 24 May 2007 00:00:00 GMT http://www.entrepreneur.com/article/178964 http://www.entrepreneur.com/article/178964 Looking for your niche? Here's how to find one that'll work for your business. Protecting Your Brand with Trademarks Keep your brand's integrity intact by getting a trademark for your business' logo, name, tag line and more. Mon, 16 Apr 2007 00:00:00 GMT http://www.entrepreneur.com/article/177102 http://www.entrepreneur.com/article/177102 Keep your brand's integrity intact by getting a trademark for your business' logo, name, tag line and more. Your Brand's True Colors Learn what the colors you use say about your business. Wed, 07 Mar 2007 00:00:00 GMT http://www.entrepreneur.com/article/175428 http://www.entrepreneur.com/article/175428 Learn what the colors you use say about your business. Look Big, Sell Big Use these branding tactics to give your small company a big, professional image. Tue, 13 Feb 2007 00:00:00 GMT http://www.entrepreneur.com/article/174570 http://www.entrepreneur.com/article/174570 Use these branding tactics to give your small company a big, professional image. Creating Sales Tools That Build Your Brand When designing your marketing materials, know which elements you need to keep consistent to build a branded company image. Thu, 04 Jan 2007 00:00:00 GMT http://www.entrepreneur.com/article/172582 http://www.entrepreneur.com/article/172582 When designing your marketing materials, know which elements you need to keep consistent to build a branded company image. Logo Design Basics Craft your logo carefully because what it looks like says a lot about your business. Wed, 06 Dec 2006 00:00:00 GMT http://www.entrepreneur.com/article/171458 http://www.entrepreneur.com/article/171458 Craft your logo carefully because what it looks like says a lot about your business. Branding Trends: Delivery Channels Take the Lead The hot ways to enhance your brand involve new media, but business branding basics are still in style. Fri, 03 Nov 2006 00:00:00 GMT http://www.entrepreneur.com/article/169848 http://www.entrepreneur.com/article/169848 The hot ways to enhance your brand involve new media, but business branding basics are still in style. Hiring a Branding Professional Looking to improve your company's image? Here's how to find the firm to help you do it. Fri, 06 Oct 2006 00:00:00 GMT http://www.entrepreneur.com/article/168608 http://www.entrepreneur.com/article/168608 Looking to improve your company's image? Here's how to find the firm to help you do it. Living Your Brand Take a look at who you are and how you want to represent your brand--and live it every day--to make yourself your #1 asset. Wed, 06 Sep 2006 00:00:00 GMT http://www.entrepreneur.com/article/166502 http://www.entrepreneur.com/article/166502 Take a look at who you are and how you want to represent your brand--and live it every day--to make yourself your #1 asset. The Art of Rebranding Update a tired brand or create an entirely new identity with a smart rebranding strategy. Mon, 03 Jul 2006 00:00:00 GMT http://www.entrepreneur.com/article/159470 http://www.entrepreneur.com/article/159470 Update a tired brand or create an entirely new identity with a smart rebranding strategy. The ABCs of Business Cards 5 tips for creating a professional business card that leaves a lasting impression. Mon, 05 Jun 2006 00:00:00 GMT http://www.entrepreneur.com/article/159468 http://www.entrepreneur.com/article/159468 5 tips for creating a professional business card that leaves a lasting impression. Using Your Logo in Memorable Ways So you've created a logo. Now what? Get it out there with these 5 creative ways to get your logo noticed. Mon, 01 May 2006 00:00:00 GMT http://www.entrepreneur.com/article/159466 http://www.entrepreneur.com/article/159466 So you've created a logo. Now what? Get it out there with these 5 creative ways to get your logo noticed. Name Your Business in 3 Easy Steps First impressions are everything, so here's how to choose a name your customers will bond with. Mon, 03 Apr 2006 00:00:00 GMT http://www.entrepreneur.com/article/159464 http://www.entrepreneur.com/article/159464 First impressions are everything, so here's how to choose a name your customers will bond with. Is it Time to Broaden Your Branding Horizon? Know the risks and rewards of extending your brand before you put your name on the line. Mon, 06 Mar 2006 00:00:00 GMT http://www.entrepreneur.com/article/83780 http://www.entrepreneur.com/article/83780 Know the risks and rewards of extending your brand before you put your name on the line. Building a Money-Making Brand Stand out from the competition with these 5 steps to creating a winning brand platform. Mon, 06 Feb 2006 00:00:00 GMT http://www.entrepreneur.com/article/83258 http://www.entrepreneur.com/article/83258 Stand out from the competition with these 5 steps to creating a winning brand platform. Make Over Your Business's Image The perks and perils of rebranding your company Tue, 27 Dec 2005 14:40:00 GMT http://www.entrepreneur.com/article/81242 http://www.entrepreneur.com/article/81242 The perks and perils of rebranding your company Making Your Brand Original Like your competitor's ideas? Our branding expert explains the fine line between inspiration and imitation. Mon, 05 Dec 2005 00:00:00 GMT http://www.entrepreneur.com/article/81226 http://www.entrepreneur.com/article/81226 Like your competitor's ideas? Our branding expert explains the fine line between inspiration and imitation. Does Your Business Need a Makeover? The perks and perils of rebranding your company Mon, 07 Nov 2005 00:00:00 GMT http://www.entrepreneur.com/article/80760 http://www.entrepreneur.com/article/80760 The perks and perils of rebranding your company Crafting a Memorable Logo Our branding expert shares five reasons why your business needs a logo your customers won't forget. Mon, 03 Oct 2005 00:00:00 GMT http://www.entrepreneur.com/article/80168 http://www.entrepreneur.com/article/80168 Our branding expert shares five reasons why your business needs a logo your customers won't forget. 3 Steps to Branding Your Website Keep customers coming back for more with these tips for making a good impression with your site. Mon, 05 Sep 2005 00:00:00 GMT http://www.entrepreneur.com/article/79624 http://www.entrepreneur.com/article/79624 Keep customers coming back for more with these tips for making a good impression with your site. 8 Common Misconceptions About Business Websites Ready to continue your branding efforts online? Our expert tells you what you should know <i>before</i> you build your website. Mon, 01 Aug 2005 00:00:00 GMT http://www.entrepreneur.com/article/79012 http://www.entrepreneur.com/article/79012 Ready to continue your branding efforts online? Our expert tells you what you should know <i>before</i> you build your website. Creating Brand Standards for Your Business You can set your business apart with consistently designed marketing materials. This branding expert shows you how. Mon, 04 Jul 2005 00:00:00 GMT http://www.entrepreneur.com/article/78542 http://www.entrepreneur.com/article/78542 You can set your business apart with consistently designed marketing materials. This branding expert shows you how. The ABCs of Print and Web File Formats When it comes to creating promotional materials, knowing the difference between EPS, JPG and GIF files can help choose wisely. Mon, 06 Jun 2005 00:00:00 GMT http://www.entrepreneur.com/article/77978 http://www.entrepreneur.com/article/77978 When it comes to creating promotional materials, knowing the difference between EPS, JPG and GIF files can help choose wisely.