Entrepreneur: Latest from Rachel Meranus http://www.entrepreneur.com The latest small business tips and advice from Entrepreneur.com. en-us Copyright 2014 Entrepreneur.com Inc., All rights reserved. Entrepreneur.com webmaster@entrepreneur.com (webmaster) 5 Business Wed, 12 Jan 2011 17:18:00 GMT Winning Award Competitions Five steps to find and submit the best application and publicize your win. Wed, 12 Jan 2011 17:18:00 GMT http://www.entrepreneur.com/article/217864 http://www.entrepreneur.com/article/217864 Five Ways to Build Public Speaking into Your Marketing Plan No news to buzz about? Speaking engagements to generate publicity. Here's how to make the most of your efforts. Fri, 15 Oct 2010 14:16:00 GMT http://www.entrepreneur.com/article/217415 http://www.entrepreneur.com/article/217415 Spotlighting Your Social Responsibility Strategies to keep people from thinking you're only in it for the money Fri, 28 May 2010 00:00:00 GMT http://www.entrepreneur.com/article/206850 http://www.entrepreneur.com/article/206850 How to Judge Media Opportunities With a little risk/reward research, you can avoid the pitfalls of negative media coverage. Wed, 24 Mar 2010 00:00:00 GMT http://www.entrepreneur.com/article/205686 http://www.entrepreneur.com/article/205686 Grab the Holiday Spotlight These simple tricks of the trade can help you make the most of your seasonal PR efforts. Wed, 09 Dec 2009 00:00:00 GMT http://www.entrepreneur.com/article/204250 http://www.entrepreneur.com/article/204250 Do Your Videos Command Attention? Use these expert tips to create content that gets you noticed. Thu, 17 Sep 2009 00:00:00 GMT http://www.entrepreneur.com/article/203406 http://www.entrepreneur.com/article/203406 Don't Let Your Video Get Lost in the Crowd Use these expert tips to create content that gets you noticed. Thu, 17 Sep 2009 00:00:00 GMT http://www.entrepreneur.com/article/203542 http://www.entrepreneur.com/article/203542 Sharpen Your Social Media Intelligence Proactively monitor how your company is represented in blogs, Facebook or Twitter. Mon, 27 Jul 2009 00:00:00 GMT http://www.entrepreneur.com/article/202754 http://www.entrepreneur.com/article/202754 Become an Industry Expert Offering your wisdom to the media is a great way to further your brand. Tue, 02 Jun 2009 00:00:00 GMT http://www.entrepreneur.com/article/201974 http://www.entrepreneur.com/article/201974 Take Advantage of Twitter How to leverage the latest social media craze to benefit your business Wed, 22 Apr 2009 00:00:00 GMT http://www.entrepreneur.com/article/201378 http://www.entrepreneur.com/article/201378 Do More with Less New communications and PR tools offer marketers less costly (and equally effective) alternatives for building brand and product awareness Wed, 04 Mar 2009 00:00:00 GMT http://www.entrepreneur.com/article/200452 http://www.entrepreneur.com/article/200452 Unearth the Hidden Publicity Gems in Your Business Build exposure for your brand by showing off your company's expertise and top employees in trade magazines. Wed, 22 Oct 2008 00:00:00 GMT http://www.entrepreneur.com/article/198080 http://www.entrepreneur.com/article/198080 Reaching Beyond Borders With Web 2.0, opportunities abound for small businesses to target customers far and wide. Wed, 23 Jul 2008 00:00:00 GMT http://www.entrepreneur.com/article/195848 http://www.entrepreneur.com/article/195848 Teaching Old Dogs New Tricks Understanding the changing face of journalism can be the key to getting more coverage for your business. Fri, 09 May 2008 00:00:00 GMT http://www.entrepreneur.com/article/193820 http://www.entrepreneur.com/article/193820 Become the Key(word) Master Choose your words wisely for SEO success. Fri, 14 Mar 2008 00:00:00 GMT http://www.entrepreneur.com/article/191358 http://www.entrepreneur.com/article/191358 Measuring Your PR Success Your annual PR report should contain more than just media hits. Find out what you could be missing. Fri, 28 Dec 2007 00:00:00 GMT http://www.entrepreneur.com/article/189640 http://www.entrepreneur.com/article/189640 Distinguish Yourself to Reporters Little things can make a big difference. Here are 5 tips worth employing. Fri, 30 Nov 2007 00:00:00 GMT http://www.entrepreneur.com/article/188702 http://www.entrepreneur.com/article/188702 The Case for Case Studies Using a third party to illustrate your point can bring you the kind of publicity you want. Tue, 30 Oct 2007 00:00:00 GMT http://www.entrepreneur.com/article/186126 http://www.entrepreneur.com/article/186126 Stepping Into a Reporter's Shoes By understanding a reporter's needs and schedule, you'll have a better chance of getting your news in their publication. Tue, 25 Sep 2007 00:00:00 GMT http://www.entrepreneur.com/article/184658 http://www.entrepreneur.com/article/184658 The Communications Cycle Make the most of your time and PR budget by following this simple and effective method. Fri, 31 Aug 2007 00:00:00 GMT http://www.entrepreneur.com/article/183794 http://www.entrepreneur.com/article/183794 Managing Bad Press What to do--and not do--if your company comes under the glare of a not-so-positive spotlight. Mon, 30 Jul 2007 00:00:00 GMT http://www.entrepreneur.com/article/182286 http://www.entrepreneur.com/article/182286 Public Relations 2.0 Here's a look at how you can build awareness through social media. Wed, 27 Jun 2007 00:00:00 GMT http://www.entrepreneur.com/article/180948 http://www.entrepreneur.com/article/180948 The Multicultural Media Boom Why you need to include multicultural media sources in your PR efforts Tue, 29 May 2007 00:00:00 GMT http://www.entrepreneur.com/article/179064 http://www.entrepreneur.com/article/179064 Optimize Visibility with Quality Photos Including photographs can place your news release at the top of the pile. Wed, 02 May 2007 00:00:00 GMT http://www.entrepreneur.com/article/177756 http://www.entrepreneur.com/article/177756 The Art of the Bylined Article Do you have what it takes to be published? If so, this PR tactic can really help your business. Thu, 29 Mar 2007 00:00:00 GMT http://www.entrepreneur.com/article/176400 http://www.entrepreneur.com/article/176400 Drive Media Interest at a Trade Show Follow these steps to get your business noticed before, during and after the show. Mon, 19 Feb 2007 00:00:00 GMT http://www.entrepreneur.com/article/174926 http://www.entrepreneur.com/article/174926 Developing a PR Plan Want to make sure your business's name gets heard this year? You need to plan for PR. Tue, 23 Jan 2007 00:00:00 GMT http://www.entrepreneur.com/article/173460 http://www.entrepreneur.com/article/173460 Generating Coverage Between Press Releases Press releases remain the backbone of PR, but these alternative tactics can also produce substantial results. Thu, 21 Dec 2006 00:00:00 GMT http://www.entrepreneur.com/article/172276 http://www.entrepreneur.com/article/172276