Entrepreneur: Latest from Nadia Eghbal http://www.entrepreneur.com The latest small business tips and advice from Entrepreneur.com. en-us Copyright 2014 Entrepreneur.com Inc., All rights reserved. Entrepreneur.com webmaster@entrepreneur.com (webmaster) 5 Business Thu, 23 Jan 2014 17:00:00 GMT How Understanding Your Customers Can Help You Create Copy That Sells No matter how good your product is, if you can't convey its value to potential customers, they'll never experience what you've created. Thu, 23 Jan 2014 17:00:00 GMT http://www.entrepreneur.com/article/230973 http://www.entrepreneur.com/article/230973 No matter how good your product is, if you can't convey its value to potential customers, they'll never experience what you've created.