Entrepreneur: Latest from Peter S. Sloane http://www.entrepreneur.com The latest small business tips and advice from Entrepreneur.com. en-us Copyright 2014 Entrepreneur.com Inc., All rights reserved. Entrepreneur.com webmaster@entrepreneur.com (webmaster) 5 Business Fri, 12 Sep 2008 00:00:00 GMT What's in a Name? Everything Good company monikers suggest rather than describe; great ones have the flexibility to survive unforeseen changes or expansion. Fri, 12 Sep 2008 00:00:00 GMT http://www.entrepreneur.com/article/196954 http://www.entrepreneur.com/article/196954