Entrepreneur: Latest from Al Lautenslager http://www.entrepreneur.com The latest small business tips and advice from Entrepreneur.com. en-us Copyright 2014 Entrepreneur.com Inc., All rights reserved. Entrepreneur.com webmaster@entrepreneur.com (webmaster) 5 Business Tue, 22 Jul 2014 19:00:00 GMT Make Your Marketing Message Stand Out on Social Media Learn how to make your message stand out in the crowd by being fresh, relevant and interesting, and sharing and engaging with fellow community members. Tue, 22 Jul 2014 19:00:00 GMT http://www.entrepreneur.com/article/235123 http://www.entrepreneur.com/article/235123 Learn how to make your message stand out in the crowd by being fresh, relevant and interesting, and sharing and engaging with fellow community members. 13 Ways to Get Your Emails Noticed and Opened You may have sent the best marketing message via email, but if no one opens it and reads it, what good have you done? Here's how to get those messages looked at by your prospective customers. Tue, 15 Jul 2014 15:30:00 GMT http://www.entrepreneur.com/article/235122 http://www.entrepreneur.com/article/235122 You may have sent the best marketing message via email, but if no one opens it and reads it, what good have you done? Here's how to get those messages looked at by your prospective customers. Create Content That Gets Your Customers' Attention Content marketing dispenses content of all kinds, to all takers, all the time. What can you do to get your content noticed? Tue, 08 Jul 2014 18:30:00 GMT http://www.entrepreneur.com/article/235121 http://www.entrepreneur.com/article/235121 Content marketing dispenses content of all kinds, to all takers, all the time. What can you do to get your content noticed? Use Humor to Get Your Marketing Message Noticed Content that's laughed at is shared more often and is more memorable than "straight" messaging. Here's how to add a touch of humor will help to capture your target's attention. Tue, 08 Jul 2014 18:00:00 GMT http://www.entrepreneur.com/article/235126 http://www.entrepreneur.com/article/235126 Content that's laughed at is shared more often and is more memorable than "straight" messaging. Here's how to add a touch of humor will help to capture your target's attention. 8 Ways to Make Your Marketing Message Stand Out Your customers are exposed to thousands of marketing messages every day. Here's how you can get yours the attention it deserves. Tue, 01 Jul 2014 17:00:00 GMT http://www.entrepreneur.com/article/235120 http://www.entrepreneur.com/article/235120 Your customers are exposed to thousands of marketing messages every day. Here's how you can get yours the attention it deserves. Plan Your Marketing Now Use this simple worksheet for planning a year of successful marketing. Fri, 14 Dec 2007 00:00:00 GMT http://www.entrepreneur.com/article/193480 http://www.entrepreneur.com/article/193480 Use this simple worksheet for planning a year of successful marketing. Make Your Website Famous Marketing your site on and offline can be just as important as marketing your actual product or service. Fri, 17 Aug 2007 00:00:00 GMT http://www.entrepreneur.com/article/193476 http://www.entrepreneur.com/article/193476 Marketing your site on and offline can be just as important as marketing your actual product or service. Communicate Your Benefits Here's how to figure out what your benefits are and how to best relate them to your prospects. Sat, 30 Jun 2007 00:00:00 GMT http://www.entrepreneur.com/article/193442 http://www.entrepreneur.com/article/193442 Here's how to figure out what your benefits are and how to best relate them to your prospects. Gaining a Competitive Advantage What are you doing to get ahead--and stay ahead--of the competition? It all comes down to the benefits you offer. Tue, 08 May 2007 00:00:00 GMT http://www.entrepreneur.com/article/193454 http://www.entrepreneur.com/article/193454 What are you doing to get ahead--and stay ahead--of the competition? It all comes down to the benefits you offer. It's Not Too Late to Get Your Business on MySpace Feel like you're a bit behind the social networking trend? You can still make it work for your business with these simple steps. Fri, 06 Apr 2007 00:00:00 GMT http://www.entrepreneur.com/article/193464 http://www.entrepreneur.com/article/193464 Feel like you're a bit behind the social networking trend? You can still make it work for your business with these simple steps. Guerrilla Marketing for Your Retail Business By using your creativity, you can put your retail biz in the spotlight with these low- and no-cost marketing tactics. Wed, 28 Feb 2007 00:00:00 GMT http://www.entrepreneur.com/article/193456 http://www.entrepreneur.com/article/193456 By using your creativity, you can put your retail biz in the spotlight with these low- and no-cost marketing tactics. Developing a Marketing Calendar When's the best time to develop a marketing calendar for the year? As they say, there's no time like the present. Wed, 31 Jan 2007 00:00:00 GMT http://www.entrepreneur.com/article/193446 http://www.entrepreneur.com/article/193446 When's the best time to develop a marketing calendar for the year? As they say, there's no time like the present. What Is Guerrilla Marketing Anyway? Go straight to the source of the guerrilla marketing craze to learn about its key elements. Fri, 22 Dec 2006 00:00:00 GMT http://www.entrepreneur.com/article/193490 http://www.entrepreneur.com/article/193490 Go straight to the source of the guerrilla marketing craze to learn about its key elements. Low-Cost Marketing Trends for 2007 Are you ready for a year of guerrilla marketing? Try these tactics to get some attention. Wed, 29 Nov 2006 00:00:00 GMT http://www.entrepreneur.com/article/193470 http://www.entrepreneur.com/article/193470 Are you ready for a year of guerrilla marketing? Try these tactics to get some attention. Companywide Marketing Efforts With all that's involved in marketing, you need a strong team to help you out. Here's how to make use of the people already on your payroll. Tue, 29 Aug 2006 00:00:00 GMT http://www.entrepreneur.com/article/193444 http://www.entrepreneur.com/article/193444 With all that's involved in marketing, you need a strong team to help you out. Here's how to make use of the people already on your payroll. The Coupon Offer in Action Get attention--and motivate prospects to buy--with creative coupons. Mon, 24 Jul 2006 00:00:00 GMT http://www.entrepreneur.com/article/159482 http://www.entrepreneur.com/article/159482 Get attention--and motivate prospects to buy--with creative coupons. How to Use Fusion Marketing Create a strategic alliance with a similar business and watch your business grow. Mon, 22 May 2006 00:00:00 GMT http://www.entrepreneur.com/article/193458 http://www.entrepreneur.com/article/193458 Create a strategic alliance with a similar business and watch your business grow. Write a Creative Marketing Plan in 7 Sentences Our Guerrilla Marketing coach explains the quickest way to create an effective marketing plan, plus 7 ways to ensure its success. Mon, 24 Apr 2006 00:00:00 GMT http://www.entrepreneur.com/article/193492 http://www.entrepreneur.com/article/193492 Our Guerrilla Marketing coach explains the quickest way to create an effective marketing plan, plus 7 ways to ensure its success. Expanding Your Customer Base, One Customer at a Time Get the most from your marketing efforts with strategies your customers will respond to. Mon, 27 Mar 2006 00:00:00 GMT http://www.entrepreneur.com/article/193448 http://www.entrepreneur.com/article/193448 Get the most from your marketing efforts with strategies your customers will respond to. In Your Face! 10 Crazy Marketing Stunts Say it loud and proud with these funky, spunky, cheap ideas to get noticed. Mon, 27 Feb 2006 00:00:00 GMT http://www.entrepreneur.com/article/193462 http://www.entrepreneur.com/article/193462 Say it loud and proud with these funky, spunky, cheap ideas to get noticed. 99 Tips for Direct-Mail Marketing Kick your marketing into high gear with these 99 ways to get customers to open your mail. Mon, 23 Jan 2006 00:00:00 GMT http://www.entrepreneur.com/article/193436 http://www.entrepreneur.com/article/193436 Kick your marketing into high gear with these 99 ways to get customers to open your mail. Land Customers With a Marketing Bribe What's the secret to getting customer response? It's all about the offer. Tue, 27 Dec 2005 00:00:00 GMT http://www.entrepreneur.com/article/193466 http://www.entrepreneur.com/article/193466 What's the secret to getting customer response? It's all about the offer. Using Marketing in Your Sales Call Learn why face-to-face marketing is the best way to sell your product. Mon, 28 Nov 2005 00:00:00 GMT http://www.entrepreneur.com/article/193488 http://www.entrepreneur.com/article/193488 Learn why face-to-face marketing is the best way to sell your product. Marketing Your Business With Your Mouth Promote yourself to the masses by becoming an expert speaker at your target market's events. Mon, 24 Oct 2005 00:00:00 GMT http://www.entrepreneur.com/article/193478 http://www.entrepreneur.com/article/193478 Promote yourself to the masses by becoming an expert speaker at your target market's events. 33 Marketing Success Tips Practice a few of these must-know marketing tips every day and build up your geurilla-marketing muscles. Fri, 14 Oct 2005 00:00:00 GMT http://www.entrepreneur.com/article/80252 http://www.entrepreneur.com/article/80252 Practice a few of these must-know marketing tips every day and build up your geurilla-marketing muscles. 33 Tips for Marketing Success Make a point of practicing three to five marketing activities every day, and you'll soon develop a successful marketing habit. Mon, 26 Sep 2005 00:00:00 GMT http://www.entrepreneur.com/article/193434 http://www.entrepreneur.com/article/193434 Make a point of practicing three to five marketing activities every day, and you'll soon develop a successful marketing habit. All Publicity Is Local Lucky enough to get some national PR, but do all your business locally? Here's how to leverage that exposure. Tue, 30 Aug 2005 00:00:00 GMT http://www.entrepreneur.com/article/79514 http://www.entrepreneur.com/article/79514 Lucky enough to get some national PR, but do all your business locally? Here's how to leverage that exposure. Commercial TV Time You can bet your target market watches the tube, so boost your sales with this advice on riding the television airwaves. Thu, 28 Jul 2005 00:00:00 GMT http://www.entrepreneur.com/article/78976 http://www.entrepreneur.com/article/78976 You can bet your target market watches the tube, so boost your sales with this advice on riding the television airwaves. Boost Sales With a TV Commercial Take your business to the next level with this advice for navigating the television airwaves. Mon, 27 Jun 2005 00:00:00 GMT http://www.entrepreneur.com/article/193438 http://www.entrepreneur.com/article/193438 Take your business to the next level with this advice for navigating the television airwaves. Standing Out Among All Other Marketing Efforts Develop a memorable ad campaign with these creative ways to grab your customers' attention. Mon, 23 May 2005 00:00:00 GMT http://www.entrepreneur.com/article/77932 http://www.entrepreneur.com/article/77932 Develop a memorable ad campaign with these creative ways to grab your customers' attention.