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    <title><![CDATA[Branding]]></title> 
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    <lastBuildDate>Thu, 23 May 2013 09:49:00 PDT</lastBuildDate> 
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      <title><![CDATA[Ultimate Guide to Pinterest for Business]]></title> 
      <description><![CDATA[Pin Your Way to Profits]]></description> 
      <pubDate>Thu, 23 May 2013 09:49:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/product/226515</guid> 
      <link>http://www.entrepreneur.com/product/226515</link> 
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      <title><![CDATA[6 Ways to Track Your Competition's Marketing Strategy]]></title> 
      <description><![CDATA[Staying on top of your competitor's marketing tactics is key if you want to be ahead of the game. But you don't need a big budget to do it. Here are six easy ways to stay in the know.]]></description> 
      <pubDate>Thu, 23 May 2013 09:30:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/226801</guid> 
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        <item> 
      <title><![CDATA[The Psychology of Color and Branding (Infographic)]]></title> 
      <description><![CDATA[Why companies like McDonald's and Pizza Hut prefer red whereas Lowe's opts for blue.]]></description> 
      <pubDate>Wed, 22 May 2013 09:30:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/226791</guid> 
      <link>http://www.entrepreneur.com/article/226791</link> 
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      <title><![CDATA[The Key to Building a Strong Online Reputation (Infographic)]]></title> 
      <description><![CDATA[Managing your company's digital brand is an important part of your success. Here is a detailed look at the right -- and wrong -- way to do it.]]></description> 
      <pubDate>Tue, 21 May 2013 11:00:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/226784</guid> 
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        <item> 
      <title><![CDATA[The 5 Branding Rules of Attraction]]></title> 
      <description><![CDATA[Your brand draws customers to your business. Here are the elements you should consider when designing it.]]></description> 
      <pubDate>Mon, 20 May 2013 09:00:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/226074</guid> 
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        <item> 
      <title><![CDATA[When to Hire a Design Firm to Get Your Logo Just Right]]></title> 
      <description><![CDATA[Struggling to convey your startup's value to consumers? Team with the right design firm for branding that fits.]]></description> 
      <pubDate>Mon, 20 May 2013 09:00:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/226070</guid> 
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        <item> 
      <title><![CDATA[Creating a Prototype Immediately and 4 More Business Tips From the Week]]></title> 
      <description><![CDATA[Read the best tips of the week from Entrepreneur.com, from why you should build a prototype early to why you need a team of "front stabbers."]]></description> 
      <pubDate>Fri, 17 May 2013 07:30:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/226718</guid> 
      <link>http://www.entrepreneur.com/article/226718</link> 
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        <item> 
      <title><![CDATA[What to Do If You Hate Your Brand]]></title> 
      <description><![CDATA[Four steps to building your brand into something that's more true to you.]]></description> 
      <pubDate>Wed, 15 May 2013 09:00:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/226077</guid> 
      <link>http://www.entrepreneur.com/article/226077</link> 
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        <item> 
      <title><![CDATA[Lessons From Fair Trade on How to Make Your Brand Message More Powerful]]></title> 
      <description><![CDATA[More than a third of adults in the U.S. recognize the Fair Trade logo. Here's a look at their best practices to help you sharpen your brand.]]></description> 
      <pubDate>Tue, 14 May 2013 08:16:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/226660</guid> 
      <link>http://www.entrepreneur.com/article/226660</link> 
    </item> 
        <item> 
      <title><![CDATA[4 Business-Naming Tips for Branding Success]]></title> 
      <description><![CDATA[Dreaming up a business name is simple, but finding one that fits your long-term ambitions may not be so obvious.]]></description> 
      <pubDate>Fri, 10 May 2013 08:31:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/226609</guid> 
      <link>http://www.entrepreneur.com/article/226609</link> 
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        <item> 
      <title><![CDATA[Abercrombie & Fitch:  Bad Business or Smart Targeting?]]></title> 
      <description><![CDATA[Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketing?]]></description> 
      <pubDate>Fri, 10 May 2013 07:40:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/226643</guid> 
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        <item> 
      <title><![CDATA[Defining Your Brand: The First Step In Your Marketing Strategy]]></title> 
      <description><![CDATA[Before creating a brand experience for customers, be sure you've thought critically about how you're going to define your brand. Here are three ways to get you there.]]></description> 
      <pubDate>Thu, 09 May 2013 08:30:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/226603</guid> 
      <link>http://www.entrepreneur.com/article/226603</link> 
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        <item> 
      <title><![CDATA[Shark Tank's Daymond John on Lessons From His Worst Mistakes (Video)]]></title> 
      <description><![CDATA[The television personality and FUBU founder discusses his background and learnings as an entrepreneur.]]></description> 
      <pubDate>Wed, 08 May 2013 15:32:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/video/226616</guid> 
      <link>http://www.entrepreneur.com/video/226616</link> 
    </item> 
        <item> 
      <title><![CDATA[5 Strategies to Build a Global Brand]]></title> 
      <description><![CDATA[Expanding your business into new markets presents exiting opportunities. There is also a lot of potential for missteps. Here is what to consider in order to build a strong worldwide brand.]]></description> 
      <pubDate>Tue, 07 May 2013 07:00:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/226554</guid> 
      <link>http://www.entrepreneur.com/article/226554</link> 
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        <item> 
      <title><![CDATA[How Charity Water Is Reinventing Giving (Video)]]></title> 
      <description><![CDATA[Former nightclub promoter Scott Harrison hopes to clean up the world's water supply and make charity cool.]]></description> 
      <pubDate>Wed, 01 May 2013 06:00:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/video/226330</guid> 
      <link>http://www.entrepreneur.com/video/226330</link> 
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        <item> 
      <title><![CDATA[How to Turn Customers into Brand Ambassadors]]></title> 
      <description><![CDATA[How a little bit of personal attention can go a long way with customer loyalty.]]></description> 
      <pubDate>Mon, 29 Apr 2013 07:00:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/226117</guid> 
      <link>http://www.entrepreneur.com/article/226117</link> 
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      <title><![CDATA[5 Big Brand's Mistakes Solved]]></title> 
      <description><![CDATA[How five companies messed up -- and what they should have done.]]></description> 
      <pubDate>Mon, 29 Apr 2013 07:00:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/226111</guid> 
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        <item> 
      <title><![CDATA[The Secrets of 7 Successful Brands]]></title> 
      <description><![CDATA[Whether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites.]]></description> 
      <pubDate>Mon, 29 Apr 2013 07:00:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/226094</guid> 
      <link>http://www.entrepreneur.com/article/226094</link> 
    </item> 
        <item> 
      <title><![CDATA[20 Brilliant Brand Logos]]></title> 
      <description><![CDATA[What makes a great logo? And how can you make one that stands out? Here's a look at 20 companies that have mastered the art of getting and keeping customers' attention.]]></description> 
      <pubDate>Fri, 26 Apr 2013 08:00:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/slideshow/226118</guid> 
      <link>http://www.entrepreneur.com/slideshow/226118</link> 
    </item> 
        <item> 
      <title><![CDATA[Why You Should Care About Design]]></title> 
      <description><![CDATA[The way you present your products, packaging, and even your waiting area tells your customers important information about who you are. Make sure you are sending the right message.]]></description> 
      <pubDate>Thu, 25 Apr 2013 08:30:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/226479</guid> 
      <link>http://www.entrepreneur.com/article/226479</link> 
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