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Starting a Business

How to Navigate Today's Complex Entrepreneurial Landscape — 4 Strategies for Success

How to navigate today's fertile yet complex entrepreneurial environment and find a scalable, sustainable business idea that resonates with your vision and aligns with shifting consumer preferences.

Marketing

4 Ways Brands Can Use Influencers for Better Sales This Summer

The power of influencer marketing is unquestionable. It is projected to hit around $21 billion in 2024 and is no longer optional but inevitable for brands aiming to grow and capture new audiences.

Business News

TikTok Sues U.S. to Block Ban, Sale Mandate, Says Divesting From ByteDance 'Not Possible'

TikTok has less than a year to separate from Beijing-based ByteDance or face a U.S. ban.

Business Solutions

This Brand-Focused AI Assistant Is Hundreds of Dollars off Right Now

STORI AI can help you hone your brand elements while scaling your content creation.

Business News

'American Consumers Are the Long-Term Losers': Spirit Airlines CEO Shares Harrowing Outlook on Aviation Industry

Spirit CEO Ted Christie commented on the company's failed JetBlue merger in its Q1 2024 earnings call.

Starting a Business

This Mother and Daughter Were 'Kind of Fringe Weirdos' When They Started an Uncommon Business in Their Garage. Now They're in Major Retailers — and Victoria Beckham Is a Fan.

Jenefer and Melissa Palmer's slow-and-steady approach to growth helped their skincare and body care brand OSEA thrive over decades — but lately they've been taking things up a notch.

Leadership

A Leadership Shortage Is Coming. Here's What Needs to Happen to Prevent It.

Pay bumps and fancy titles are no longer enough to entice top talent. Management can be a headache and organizations need to make changes. Otherwise, there won't be anyone left to lead. Here's what needs to be done.

Business News

Stop Thinking Your Expensive Watch Is an Investment, Says Rolex Boss

"We make products, not investments," Rolex CEO Jean-Frédéric Dufour told a Swiss newspaper.

Marketing

Gen Z Doesn't Care About Your Billboards — They Care About Authenticity. Here's How Business Leaders Can Gain Gen Z's Trust and Loyalty

Gen Z's buying power has reached a staggering $360 billion, and they spend over seven hours a day looking at screens. With its influence on the consumer landscape only intensifying, Gen Z is a critical audience for any brand seeking long-term customer loyalty.

Business News

The Hidden Cost of Convenience: Credit Card Processing Fees and Their Impact on Consumers

We all know how convenient it is to swipe our credit cards for everyday purchases. In fact, as of 2022, 82% of U.S. adults had a credit card, making it...

Business News

How to Spend Less Time Managing Your Investments (and Why You Should)

Managing a diversified portfolio of investments is essential if you want to accumulate wealth, save for retirement, or generate streams of passive income. Unfortunately, it takes a lot of work...

Franchise

Location Is Everything — Especially in Franchising. These Are the Territory Rules You Need to Know.

In the franchising world, one of the most significant business model decisions you'll make is whether to buy a location-based brick-and-mortar brand or a service-based brand. Based on this decision, the rules around franchise territories change. Here's what you need to know.

Business News

3 Tech Stocks Soaring High in May

Robust spending on IT infrastructure, software, and services to support digital transformation initiatives and the widespread adoption of AI, 5G, and cloud position the technology sector for continued growth and...

Data & Recovery

Repair Corrupted Files on Mac or Windows for Just $50

No matter how severe the damage, the file format or where they're stored, EaseUS Fixo says it can repair your images, videos and office files, singly or in batches.