Aaron's

#18

At a Glance

Products & Services: Furniture, electronics, computer & appliance leasing & sales

Number of Locations: 2,088

Total Investment: $263.87K - 692.58K

Founded: 1955

Began Franchising: 1992

About Aaron's

Aaron's offers furnishings such as big screen televisions, couches and refrigerators for rental or purchase at its stores across North America. R. Charles Loudermilk Sr. began the business in 1955, renting folding chairs he had purchased from an army surplus store for 10 cents a day. Aaron's Rents began franchising in 1992.

Franchise Units

Year	U.S.	Canadian	International	Company Owned
2013	707	50	0	1,331
2012	668	45	0	1,272
2011	663	45	0	1,216
2010	579	31	0	1,114
2009	520	20	0	1,105

Where Seeking Franchisees: Franchisor is seeking new franchise units throughout the U.S. and Canada.

Startup Costs, Ongoing Fees and Financing

Total Investment: $263,870 - $692,580
Franchise Fee: $15,000 - $50,000
Ongoing Royalty Fee: 6%
Term of Franchise Agreement: 10 years, renewable

Financial Requirements

Net Worth: $500,000
Liquid Cash Available: $350,000

Operations

90% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 6 - 10. Absentee ownership of franchise is allowed. (30% of current franchisees are owner/operators).

Financing Type	In-House	Third Party
Franchise Fee
Startup Costs
Equipment
Inventory
Accounts Receivable
Payroll

How This Franchise Supports Franchisees

Training: Available at headquarters: 3 days. At franchisee's location: less than 30 days. At regional locations : 1 week.

Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives

Marketing Support: Co-op advertising, Ad slicks, National media, Regional advertising,

Other marketing support: NASCAR sponsor