El Pollo Loco
At a Glance
Products & Services: Flame-grilled chicken meals & Mexican entrees
Number of Locations: 403
Total Investment: $427.85K - 802.35K
Founded: 1975
Began Franchising: 1980
About El Pollo Loco
In 1975, Juan Ochoa opened a roadside chicken stand in Guasace, Mexico, he called El Pollo Loco. Ochoa served chicken the same way his mother did, hand-marinating using an old family recipe and flame-broiling. The stand quickly grew in popularity, and over the next four years, Ochoa's family opened 85 restaurants in Northern Mexico. The chain moved into the United States in 1980 with the first restaurant opening in Los Angeles.Over the years, El Pollo Loco has added tacos, burritos and salads to its menu, all featuring the Ochoa family's chicken. In 1995, the chain entered into a joint venture with Foster's Freeze to offer soft-serve treats at El Pollo Loco restaurants.
Franchise Units
| Year | U.S. | Canadian | International | Company Owned |
| 2011 | 235 | 0 | 0 | 168 |
| 2010 | 242 | 0 | 0 | 171 |
| 2009 | 250 | 0 | 0 | 169 |
Where Seeking Franchisees: Franchisor is seeking new franchise units in the following states:
Arizona, California, Nevada, Texas.
Arizona, California, Nevada, Texas.
Startup Costs, Ongoing Fees and Financing
Total Investment: $427,850 - $802,350
Franchise Fee: $40,000
Ongoing Royalty Fee: 4%
Term of Franchise Agreement: 20 years, renewable
Franchise Fee: $40,000
Ongoing Royalty Fee: 4%
Term of Franchise Agreement: 20 years, renewable
Financial Requirements
Net Worth: $1,000,000
Liquid Cash Available: $300,000
Operations
40% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 25. Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators).How This Franchise Supports Franchisees
Training: Available at headquarters: 6 weeks. At franchisee's location: 2 weeks. At certified training stores : 6 weeks.
Ongoing Support: Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
Marketing Support: Ad slicks, Regional advertising,
Franchise Ranking History
Fastest-Growing: #95 (2009),
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