The Haagen-Dazs Shoppe Co. Inc.

2015 Franchise 500
At a Glance

Products & Services: Ice cream, frozen yogurt

Number of Locations: 212

Total Investment: $145.2K - $457.4K

Founded: 1961

Began Franchising: 1977

About The Haagen-Dazs Shoppe Co. Inc.

First sold exclusively in New York City gourmet shops, Häagen-Dazs ice cream started distribution in 1961. As word grew, the first franchises opened in the mid-1970s.

Häagen-Dazs ice cream is distributed in more than 50 countries with shops in more than 600 locations.

Franchise Units

Year U.S. Canadian International Company Owned
2015 212 0 0 0
2014 216 0 0 0
2013 225 0 0 0
2012 231 0 0 0
2011 251 0 0 0
Where Seeking Franchisees: Franchisor is seeking new franchise units throughout the U.S.

Startup Costs, Ongoing Fees and Financing

Total Investment: $145,158 - $457,408
Franchise Fee: $30,000
Ongoing Royalty Fee: 4%
Term of Franchise Agreement: 10 years, renewable
Veteran Incentives: 25% off franchise fee
Financial Requirements
Net Worth: $200,000
Liquid Cash Available: $80,000
50% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 8. Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators).
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Accounts Receivable

How This Franchise Supports Franchisees

Training: Available at headquarters: 2 weeks. Regional training sessions
Ongoing Support: Newsletter, Meetings, Grand opening, Field operations/evaluations
Marketing Support: National media,
Other marketing support: Local store marketing

Franchise Ranking History

Franchise 500®: #416 (2015), #431 (2014), #347 (2012),

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