HobbyTown USA

General hobbies & supplies, toys

Background

Founded: 1969 Franchising since: 1986
Merlin P. Hayes and his wife launched a hobby shop in Lincoln, Nebraska, in the 1970s. Through this store, Hayes met Thomas Walla, and together they bought out a competing store, Hobby Town, in 1980.

From that one store HobbyTown USA was born. The company began franchising in 1986 and also has an e-commerce site.

HobbyTown USA stores sell games, toys, remote control cars and planes, train sets, rockets and models.

Address:
6301 S. 58th St.
Lincoln, Nebraska 68516
Phone:
(800)858-7370

Franchisee Association
Franchise Advisory Council

Franchisor is a privately-held company with 55 employee(s); 55 employee(s) in franchise department.

Franchise Units
Year U.S. Franchises Canadian Franchises Foreign Franchises Company Owned
2008 164 0 0 1
2007 170 0 0 1
2006 169 0 0 1

Where Seeking Franchisees
Nationwide
Outside the U.S.: Australia/New Zealand

Exclusive territories available.

Costs and Fees

Total investment: $177,600 - $478,000
Franchise fee: $19,500
Ongoing royalty fee: 3%
Term of agreement: 10 years, renewable


Type of Financing Available
In-House Third Party
Franchise Fee No Yes
Startup Costs No Yes
Equipment No Yes
Inventory No Yes
Accounts Receivable No No
Payroll No No

Qualifications
Net worth requirement: $0
Cash liquidity requirement: $60,000 - $300,000

Operations
  • 5% of all franchisees own more than one unit
  • Number of employees needed to run franchised unit: 4
  • Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators)

Training and Support

Training
  • Available at headquarters: 1 week
  • At franchisee's location: 3 weeks

Ongoing Support
  • Newsletter
  • Meetings
  • Toll-free phone line
  • Grand opening
  • Internet
  • Security/safety procedures
  • Field operations/evaluations
  • Purchasing cooperatives

Marketing Support
  • Co-op advertising
  • Ad slicks
  • National media

Rankings

Franchise 500® rank:
#302 (2009); #271 (2008); #255 (2007); #210 (2006);

America's Top Global Franchises:
#179 (2007); #158 (2006);


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