#65
At a Glance
Products & Services: Medical & nonmedical personal care services
Number of Locations: 681
Total Investment: $49.5K - 91.8K
Founded: 1997
Began Franchising: 1997
Private Owned
About Home Helpers/Direct Link
Home Helpers provides personal care services for seniors, new moms, working parents, those recuperating from illness or surgery and those needing continuing care for lifelong challenges. Services are provided by experienced caregivers in homes, retirement communities, nursing homes, hospitals, rehabilitation centers and others, from one hour per day up to 24 hours per day depending on need.Home Helpers is affiliated with Direct Link, a vital sign and medication monitoring system.
Franchise Units
| Year | U.S. | Canadian | International | Company Owned |
| 2011 | 681 | 0 | 0 | 0 |
| 2010 | 658 | 0 | 0 | 0 |
| 2009 | 678 | 0 | 0 | 0 |
| 2008 | 745 | 5 | 0 | 0 |
Where Seeking Franchisees: Franchisor is seeking new franchise units throughout the U.S. and Canada.
Startup Costs, Ongoing Fees and Financing
Total Investment: $49,500 - $91,800
Franchise Fee: $36,900 - $42,900
Ongoing Royalty Fee: 4-6%
Term of Franchise Agreement: 10 years, renewable
Franchise Fee: $36,900 - $42,900
Ongoing Royalty Fee: 4-6%
Term of Franchise Agreement: 10 years, renewable
Financial Requirements
Liquid Cash Available: $50,000
Operations
Franchise can be run from home. 18% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 1. Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators).| Financing Type | In-House | Third Party |
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How This Franchise Supports Franchisees
Training: Available at headquarters: 1 week. Sales & marketing boot camps, webinars, ongoing in-field training
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations,
Marketing Support: Co-op advertising, Ad slicks, Regional advertising,
Other marketing support: Marketing materials, promotional items, intranet, PR