Home Helpers/Direct Link

Nonmedical care services

Background

Founded: 1997 Franchising since: 1997
Home Helpers provides care and companionship services for: seniors, new moms, working parents, those recuperating from illness or injury and those needing continuing care for lifelong challenges. These services include assistance with meals, light housekeeping, transportation, errand services and much more. Services are provided by experienced caregivers in homes, retirement communities, nursing homes, hospitals, rehabilitation centers and others, from one hour per day up to 24 hours per day depending on need.
Home Helpers is affiliated with Direct Link, an in-home emergency monitoring system.
10700 Montgomery Rd., #300
Cincinnati, OH 45242
Phone:
(888)876-3144


Franchisor has 45 employee(s); 45 employee(s) in franchise department.

Franchise Growth
Year U.S. Franchises Canadian Franchises Foreign Franchises Company Owned
2009 775 5 0 0
2008 745 5 0 0
2007 699 4 2 0
2006 601 3 0 0
2005 432 2 0 0

Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North carolina, North dakota, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode island, South carolina, South dakota, Tennessee, Texas, United states, Utah, Virginia, Vermont, Washington, Wisconsin, West virginia, Wyoming
Worldwide

Exclusive territories available.
Territory size: 175,000 population

Costs and Fees

Total investment: $46.2K-84.8K
Franchise fee: $33.9K
Ongoing royalty fee: 6-4%
Term of agreement: 10 years, renewable


Type of Financing Available
In-House Third Party
Franchise Fee Yes No
Startup Costs No No
Equipment No No
Inventory No No
Accounts Receivable No No
Payroll No No

Qualifications
Cash liquidity requirement: $20K

Operations
  • Franchise can be run from home
  • 18% of all franchisees own more than one unit
  • Number of employees needed to run franchised unit: 1
  • Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators)

Training and Support

Training
  • Available at headquarters: 1 week
  • Sales & marketing boot camps throughout the year

Ongoing Support
  • Newsletter
  • Meetings
  • Toll-free phone line
  • Internet
  • Security/safety procedures
  • Field operations/evaluations

Marketing Support
  • Ad slicks
  • National media
  • Regional advertising

Other marketing support
  • Marketing materials, promotional items, intranet

Rankings

Franchise 500® rank:
#70 (2009); #73 (2008); #53 (2007); #86 (2006); #97 (2005);

Ranked #1 in category in:
2009; 2008; 2007; 2006;

Fastest-Growing Franchises:
#53 (2009); #44 (2008); #22 (2007); #35 (2006); #34 (2005);

Low-Cost Franchises:
#17 (2009); #18 (2008); #17 (2007); #19 (2006); #22 (2005);

Top Home Based Franchises:
#15 (2009); #16 (2008); #13 (2007); #17 (2006); #17 (2005);

America's Top Global Franchises:
#60 (2009); #78 (2008); #55 (2007); #72 (2006);


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