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Home Helpers/Direct Link

2014 Franchise 500
#101
At a Glance

Products & Services: Medical/nonmedical personal care

Number of Locations: 672

Total Investment: $64.5K - $104.9K

Founded: 1997

Began Franchising: 1997

About Home Helpers/Direct Link

Home Helpers provides personal care services for seniors, new moms, working parents, those recuperating from illness or surgery and those needing continuing care for lifelong challenges. Services are provided by experienced caregivers in homes, retirement communities, nursing homes, hospitals, rehabilitation centers and others, from one hour per day up to 24 hours per day depending on need.
Home Helpers is affiliated with Direct Link, a vital sign and medication monitoring system.

Franchise Units

Year U.S. Canadian International Company Owned
2014 670 2 0 0
2013 669 2 0 0
2012 685 0 0 0
2011 681 0 0 0
2010 658 0 0 0
Where Seeking Franchisees: Franchisor is seeking new franchise units throughout the U.S. and Canada.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $64,500 - $104,900
Franchise Fee: $44,900
Ongoing Royalty Fee: 6%+
Term of Franchise Agreement: 10 years, renewable
Veteran Incentives: $2,000 off franchise fee
Financial Requirements
Liquid Cash Available: $44,500 - $105,800
Operations
Franchise can be run from home. 18% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 1. Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators).
Direct Capital
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Equipment
Inventory
Accounts Receivable
Payroll

How This Franchise Supports Franchisees

Training: Available at headquarters: 1 week. Sales & marketing boot camps, webinars, ongoing in-field training
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations
Marketing Support: Co-op advertising, Ad slicks, Regional advertising,
Other marketing support: Marketing materials, promotional items, intranet, PR

Franchise Ranking History

Franchise 500®: #101 (2014), #63 (2013), #65 (2012), #96 (2011), #63 (2010),
Fastest-Growing: #84 (2012),
Low-Cost: #12 (2012), #20 (2011), #17 (2010),
Top Home-Based: #19 (2014), #12 (2013), #15 (2012), #24 (2011), #17 (2010),
America's Top Global: #81 (2011), #53 (2010),

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